It’s no secret that Apple has been exploring the possibility of creating a TV. Before his death in 2011, co-founder Steve Jobs famously told his biographer Walter Isaacson that he had “finally solved the problem,” but a full-fledged Apple TV (as opposed to an Apple TV set-top box) would not appear for several years. I didn’t. from.
Bloomberg’s Mark Gurman reports that Apple has even created a full-scale prototype with a large display that can also be used as a touchscreen Mac or iPad. But Apple eventually halted the project after studying the TV market and deciding not to compete in a low-margin business where consumers rarely buy new products. Also a problem is the high cost.
The company reportedly considered the TV idea again in 2019 as it considered the future path for Apple TV, but decided instead to bring apps and streaming subscriptions to TVs made by other companies.
Now, with the company developing a number of smart home devices (including a wall-mounted tablet), Gurman reports that a full-fledged Apple TV is once again on the table. But management may once again be deterred by the same markets and costs. primary factor.
