Privacy will be a key topic when Apple unveils a new version of Siri at its Worldwide Developers Conference in June, according to Bloomberg’s Mark Gurman.
The relaunch of Siri is widely seen as a big opportunity for Apple to re-establish its relevance in artificial intelligence. As part of that effort, company executives will argue that they are taking a more privacy-friendly approach than most other AI companies, Gurman said.
Apple will reportedly launch its first standalone Siri app, based on Google Gemini and offering users a chatbot experience reminiscent of ChatGPT. However, compared to other chatbots, the app is expected to have more restrictions on the use and storage period of user information.
For example, Gurman said Siri could include a feature similar to the Messages app that would allow users to automatically delete conversations after 30 days or a year or keep them indefinitely.
Gurman also suggested that Apple may emphasize privacy to excuse Siri’s shortcomings compared to competing products, and that this emphasis may obscure the fact that Google is handling some of the security.
