June 20, 2024, Palo Alto, USA, Chainwire
Multi-year agreement combines Aptos' blockchain technology and Web3 onboarding guidance provided by Apto Labs with NBCUniversal's globally recognized media and entertainment brands
Aptos Labs today announced a long-term strategic development agreement with NBCUniversal aimed at transforming fan experience, loyalty and gaming through blockchain technology and Web3.
The deal will explore ways to integrate accessible blockchain technology and Web3 with NBCUniversal's assets to connect fandoms to the content they love.
“We aim to bring world-class, internet-grade blockchain products and solutions to the market,” said Mo Shaikh, co-founder and CEO of Aptos Labs. “We look forward to collaborating with NBCUniversal and leveraging the Aptos blockchain to deepen fan relationships and deliver unique entertainment experiences.”
“Today’s media and entertainment landscape is changing rapidly, with fan experiences and preferences driving change more than ever before,” said Greg Reed, vice president of technology partnerships at Universal Pictures. “Our multi-year partnership with Aptos Labs will deepen our fan relationships, helping us create and deliver more media and entertainment experiences our audiences crave.”
Aptos is an NBCUniversal initiative that uses Web3 and blockchain technology to foster fan engagement, including digital scavenger hunts at Halloween Horror Nights at Universal Studios Hollywood and Universal Orlando Resort. will expand on ’s previous initiatives. Universal Pictures also launched several blockchain-based gaming experiences to promote its theatrical release. This partnership will further explore Web3's potential to foster interconnected digital experiences across NBCUniversal platforms.
Introduction to Aptos Labs
Aptos Labs, co-founded by Mo Shaikh and Avery Ching, is dedicated to creating better network tools and seamless usability to bring the benefits of decentralization to the masses. Aptos Labs, which has now raised over $400 million, is backed by top-tier investors including a16z, Jump Crypto, Binance Labs, Dragonfly, PayPal Ventures, Andreessen Horowitz, and Franklin Templeton Investments. For more information: https://aptoslabs.com/
Introduction to Aptos Network
Aptos is the next generation layer 1 blockchain. Move, Aptos' groundbreaking technology and programming language, is designed to advance and improve performance and strengthen user protection. Users can visit https://www.aptosfoundation.org to learn more about the Aptos blockchain.
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