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The founders of the Ben & Jerry ‘s are forced to allow the parent company’s UNILEVER to operate the popular brand independently and to exclude the CPG giant’s upcoming ice cream business in November.
In a letter released to Magnum Ice Cream Company, Ice Cream Operation Unilever is sold. Ben Cohen and Jerry Greenfield wrote that they agreed to sell the Vermont -based ice cream brand in 2000, understanding that Cherry Garcia manufacturers will freely pursue their progressive social mission.
Instead, the founders say that Unilever wrote the promise, especially when he talked about social justice and war.
“We can no longer think that BEN & Jerry ‘S can flourish as part of a large company that does not support the establishment mission, and weakens one of the important reasons for customers to like and support the brand.” “We can freely respect the mission without compromise, urging the board of directors to operate once again as an independent company supported by the socially sorted investors.”
Unilever and Ben & Jerry ‘S caressed in a lot of battles in London -based foods and the best ice cream brands for private medical giants. Ben & Jerry’s captain Unilever tried to stop publicly criticizing US President Donald Trump and not to make a public statement. Gaza advocates truce.
Cohen and Greenfield said, “This was not imagined when we agreed to join Unilever or 25 years ago.
Ben & Jerry recently criticized Unilever CEO launch of ice cream brandIt was said that the movement was due to its support for social mission rather than his job performance. The brand also insisted that the candidate could not be interviewed for the public role and was excluded from the promise process. Unilever denied this claim and said he acted properly.
In the statement, Magnum Ice Cream spokesman said that Ben and Jerry’s company is a “proud part” of the company and will remain in the portfolio, including Klondike, Breyners and Talenti.
Magnum spokesman said, “We are dedicated to Ben & Jerry’s unique part of the product, economy and society, and we are looking forward to success as a symbolic and loved business.
Ben & Jerry ‘S is a major US ice cream brand in the United States, with sales of $ 195 million in sales over 2023. According to the data from Statista. Mintel estimated that the US ice cream market was estimated. It is worth more than $ 19 billion.
In a separate statement, Magnum Ice Cream predicts the growth of organic sales of 5%to 5%from 3%annually after division. It plans to start cost reduction initiatives to increase profitability, and has the most cost savings in the transition of supply chains. Last year, Magnum Ice Cream, which generated $ 9.3 billion in sales, will be the world’s largest ice cream company.
