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Bel Group, maker of Babybel and The Laughing Cow cheeses, is using Kinaxis software to increase operational performance and improve supply chain visibility, the food company announced Dec. 9.
Placed by a food company key axis It offers the Maestro platform across all of its operations, a spokesperson told Supply Chain Dive. This integration is intended to help Bel Group improve its scenario planning capabilities.
The software helps mitigate disruption by enabling planners to leverage, create, and run a variety of scenarios, use digital twins, and capture historical data. Doing this in real time can help Bel Group better meet consumer needs.
“For example, if a recipe featuring one of Bel’s iconic products unexpectedly goes viral, Bel will have internal and external data as a single source of truth, real-time insights, and predictive and adaptive solutions to keep pace with the situation. You can quickly understand and respond. “Sudden change in demand,” the spokesperson said.
Bel Group also aims to use Maestro for short-shelf life management of fresh products, multi-level distribution and transportation optimization, according to a press release.
also, key axisAs per the release, supply chain consulting and software company ‘Solution Scaling Partner 4flow’ can improve truck management to reduce transportation costs and carbon emissions.
Kinaxis debuted its Maestro platform at its Kinexions 2024 event earlier this year.
In the second quarter earnings call, Kinaxis President and CEO John Sicard described Maestro as “an AI-driven supply chain orchestration platform that delivers real-time transparency and agility across the entire supply chain.”
Other companies using Maestro include tumbler manufacturer Stanley 1913. The company leverages its platform to predict and prevent supply chain disruptions.
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