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On Wednesday, Mr. Seop released his name, image and similarity (NIL) list in 2025, and shared the recently launched “Live. Fit. Go” brand campaign with marketing diving through college football with excellent college football in major programs.
This effort begins with a 30 -second eyeball position nationwide and focuses on the energy of the university soccer game across tailgates, marching bands, and mascots. NOTRE DAME is Jeremiyah Love, OHIO State Safety Caleb Downs, Michigan Quarter Back Bryce Underwood and Clemson Quarter Back CADE KLUBNIK Features beyond football in 15 seconds of scolding and behind -the -scenes story in your life. You can get a glimpse.
https://www.youtube.com/watch?v=zvg2adlufnm
The 360 -degree outlook for high -performance athletes coincides with the previous “Live. Fit. Go” Creative, and Celsius showed how he helped people with active lifestyles, such as a surfing nurse or a businessman who runs a marathon. According to a recent import phone, the campaign started in June, raising the awareness of retailers and positive feedback. As a result, Mr. Seop encouraged 9%of brand sales to grow in the second quarter to increase investment in campaigns in the second half of 2025.
The continuous NIL efforts used to participate in California’s consumers were naturally suitable for brands that focus on college campuses through Ceyers and Brand Ambassador programs.
Celius CMO KYLE Watson said, “We wanted to show you how to see how we (‘Live. FIT. Go’) are always relating to everyday life because we have always leaned and our energy drinks are partnered.” I’m looking at their work line. “
Cultural curator
Celsius Holdings, which produced a product named in February and acquired the Alani NU brand for $ 1.8 billion, currently accounts for more than 17% of the US energy drink category and has increased by 180 Basis Points compared to the previous year. Promoting occurs as consumers reach more sugar and functional drinks, depending on the import phone. The rapidly increasing TRAJCETORY of this brand was supported by the ubiquitous marketing strategy.
Watson said, “We are called CEO C, Cultural Curator C, and is about part of culture.
Football remains an important cultural touch point for Marketing in the category. With the new NIL -centered campaign, Celsius will run the first national TV commercial in this fall NFL broadcast.
Watson said, “We are trying to invest more in other channels that we haven’t played big, we are buying a large media around the NFL, and we are using it with the athletes partners we appear.
Mr. Sub focused on social and digital marketing to create organic and true buzz. However, regardless of the channel, the brand will continue to try to continue to try to excite the relevant cultural moments and spaces. “Priority is more priority over ordinary media purchases and advertising,” Watson added.
To do so, the marketing team maintains a culture of sports and other cultures. The brand was interested in the Formula One Racing stalked by Netflix’s popular “Drive to Survive” series by signing the Scuderia Ferrari last year and many years of partnerships. Consumers’ interest in sports continues to increase (In addition: this summer’s Brad Pitt-Starring Blockbuster “F1”) and Celsius have created more experiences for the F1 race.
Watson said, “We act differently from other brands. We are not throwing a logo to a car or a driver.” We really depend on emotional relationships about everything that people are around (F1). Bring your brand partner to Gyeongju to create a brand -owned experience. “
Reach to women
Celsius used the “Live. Fit. Go” campaign to reach more consumers in other places. The brand continues to activate music in meetings such as Breakaway Music Festival and CMA FEST.
Watson said, “We actually bring ‘Live. Fit.’ And they are not only about fitness components, but also people who have the same thoughts, and they enjoy an emotionally connected experience that wants to maintain health.
This summer brand also partnered with Country Music Star Kelsea Ballerini, showing how Subs are suitable for her lifestyle through social content. Ballerini, an old fan of this product, created the term “Kelsius” with the tag of content. It offers a more powerful and reliable connection between the brand and the ambassador.
Watson said, “It is very valuable to find a partner that we really like and truly drink.
Partnerships such as Ballerini and Music Festival have helped the brand to reach more female audiences to achieve 50-50 parity between men and female consumers. The acquisition of influenza -friendly Alani Nu can help the parent company in the same way.
Watson said, “From a brand point of view, Alani has a more playful and more female -friendly (profile).” It’s a very wonderful brand in our portfolio. “
