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BeatBox’s parent company, Future Proof Brands, laid off 158 employees just weeks after liquor giant Anheuser-Busch announced it would acquire a majority stake in the party punch brand.
These job cuts affect employees at Future Proof Brands’ headquarters in Austin, Texas. The event is scheduled to take place between Feb. 21 and March 7, according to a WARN notice filed with the state.
A BeatBox spokesperson did not immediately respond to Food Dive’s request for comment.
At the end of last year, BeatBox 85% stake in Anheuser-Busch For $490 million. The deal, expected to close in the first quarter, includes a path for Michelob Ultra owners to purchase the remainder after five years.
BeatBox first gained attention in 2014 when it was featured on the reality TV series ‘Shark Tank.’ Since then, it has achieved remarkable growth thanks to the interest of Generation Z.
It is a ready-to-drink drink with an intense taste and high alcohol content.
BeatBox generated $340 million in U.S. retail sales in the fiscal year ended November 23, 2025, representing a 50% year-over-year growth rate, according to Circana data cited by Anheuser-Busch.
Acquiring a majority stake in BeatBox diversifies Anheuser-Busch’s portfolio as more consumers look to beverage products beyond beer. The portfolio also includes Cutwater Spirits, Nütrl Vodka Seltzer and Phorm Energy.
In addition to the now discontinued BeatBox, there was also Future Proof Brands. bridge hard sparkling water. Last October, the company announced a new line of RTD cocktails called Chillitas, a sweet and spicy malt-based drink. Targeting second generation Latinos.
BeatBox’s parent company is the latest beverage company to announce corporate layoffs. Earlier this month, coke As part of the restructuring, the company announced plans to cut 75 employees. beer maker molson coors and heineken It also announced corporate cuts at the end of 2025.
