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Diving Briefs:
- Ben & Jerry ‘S said that the parent company Unilever fired David Stever, the CEO of the ice cream manufacturer, not supporting the brand’s social mission, but by his work.
- Cherry Garcia manufacturer said, “Unilever, which was submitted by the court on Tuesday, said,“ If Unilever did not comply with Unilever’s efforts to silence, it threatened the staff of Ben & Jerry repeatedly.
- Unilever plans to remove and replace Stever on March 3, the ICE Cream brand said earlier this year’s annual review by Unilever’s annual review of Ben & Jerry’s independent social mission committee “repeatedly acquisition of demands.” “Chasted” for the Mission Committee.
Dive Insights:
This argument is the latest Salvo fired between Ben & Jerry’s and Unilever, which owns frozen novelty such as Talenti, Breyer’s and Popsicle.
january, Ben & Jerry insisted that the CPG giant suppressed a social media statement referring to President Donald Trump. Reference issues such as abortion, climate change, minimum wage and universal medical care.
Ben & Jerry’s S said he also issued a post to commemorate the moon of black history in the lawsuit and said that Columbia graduates Mahmoud Khalil were recently forbidden to mention the protection of the first amendment.
This brand is the removal of Stever and the political view of Ben & Jerry It violates the contract that summarizes the process of replacing Unilever and the company’s top executives.
The ice cream brand said in a court submission, “We tried to remove Stever, Unilever’s Ben & Jerry’s social mission, and reached a new level of oppression.”
Unilever did not respond to the request.
Last year, Unilever announced the plan. Ben & Jerry ‘S and other ice cream brands. As part of a restructuring plan designed to create a “simpler and more concentrated company” in 2025.
Ben & Jerry ‘S has expressed concern that UNILEVER has failed to explain how the spinoff will preserve independent boards of directors, social mission and brand integrity. Independence Ben & Jerry ‘S to control social responsibility issues Merger contract with Unilever in 2000.
Ben & Jerry ‘S is a major US ice cream brand in the United States, with sales of $ 195 million in sales over 2023. According to Statista’s latest data, The US ice cream market has generated more than $ 19 billion in sales.