Buildable, blendable, and beautiful. That’s what fans of Rare Beauty Soft Pinch Liquid Blush are saying. Makeup fans have made this blush a bestseller, and it’s helped Rare Beauty founder Selena Gomez establish the brand as a very exclusive brand. billionaire‘s club.
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If you’re interested in Rare Beauty Soft Pinch Liquid Blush and are considering purchasing a tube of it yourself or want to know about a similar product that’s cheaper, read on!
Why are Rare Beauty Liquid Blusher so popular?
There are plenty of lovely blushes out there, and certainly plenty of celebrity beauty brands, but Rare Beauty Liquid Blush is at the forefront of the pack. This is thanks in large part to the dedicated makeup fans on TikTok and social media, who have helped propel the product to best-seller status. Once users discovered its unique liquid-to-powder consistency, beautiful, believable finish, and gorgeous, long-lasting color, they were hooked.
$23 at Sephora
Rare Beauty Liquid Blush comes in 13 shades, four of which have a matte finish and nine of which have a dewy finish. The blushes are available in full-size and mini sizes, and Rare Beauty occasionally releases limited editions—for example, the instantly-selling Resilience shade was released to coincide with Gomez’s latest season of “Only Murders in the Building.”
Best Rare Beauty Liquid Blusher Dupe
Elf Camo Liquid Blush
Why we love it: The best copycats are the ones that replicate the success of the original, ideally for less. Congratulations to elf for succeeding on both counts. The brand has a highly pigmented liquid blusher with a convenient, grooved applicator similar to the doe-foot applicator on Rare Beauty’s Liquid Blush, and it delivers long-lasting color. At about $7 a tube, it’s less than a third of the price of Rare Beauty.
These vegan, cruelty-free products are made with hyaluronic acid, rose water, and hibiscus flower extract. Fans say they may be more pigmented than Rare Beauty’s. There are no matte options, however, and all nine of these blushes offer a dewy finish.
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price: $7 on Amazon
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TLB Beauty Fresh Glow Dream Blush
Why we love it: Black-owned beauty brand TLB Beauty (aka The Lip Bar) started out as a vegan lipstick creation in founder Melissa Butler’s kitchen. Now, it’s a successful brand that’s lining shelves at Target. Luckily, the brand has branched out beyond lips. Case in point: the liquid blusher Fresh Grow Dream Blush. The satin matte blush comes in three pretty, versatile shades: Talk in Cheek (a dusty rose pink), Sweet Cheeks (a coral), and Cheek Freak (which the brand calls a “warm wine”).
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price: $14.99 at Target
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Colorpop Angel Face Liquid Blusher
Why we love it: A lovely, lightweight liquid blush made with skin-nourishing ingredients like hyaluronic acid, niacinamide, and sea moss. ColourPop Liquid Blush is another lightweight blush with all-day staying power, a solid color range, and a great, wallet-friendly price point.
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price: $10 at target
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Maybelline Sunkisser Multi-Use Liquid Blusher and Bronzer
Why we love it: Get a glowing color with Maybelline Sunkisser. This creamy liquid blusher comes in an impressive 10 shades, all with a hint of shimmer. Unlike most other liquid blushers, where you only need a drop of product for a serious effect, Maybelline’s liquid blusher is more subtle and less pigmented, so expect a little more color than the big payoff of Rare Beauty.
shade: 10
price: $10 on Amazon
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L’Oréal Paris Lumière Liquid Blusher
Why we love it: L’Oréal Paris Lumière Liquid Blush gives your face a healthy, natural flush of colour. Like Rare Beauty’s liquid blushes, it’s highly pigmented and the doe-foot applicator provides long-lasting colour in just a few strokes. Available in six shades, three of which leave a dewy, matte finish, while three add a hint of shimmer for a more luminous finish. However, if you prefer lighter skin tones and are looking for more subtle, muted colours, you might find L’Oréal’s range lacking.
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price: $12 at Walmart
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Milani Cheek Kiss Liquid Blusher + Glow
Why we love it: While some fans of Rare Beauty’s liquid blushes like to mix a little highlighter into their favorite shade to create an inner glow, Milani Cheek Kiss liquid blushes offer both products in a single, affordable tube. The color and pearl pigments combine to create a subtle shimmer and glow, and come in six different shades. The blushes are infused with glycerin, vitamin E, watermelon, pomegranate, and rose extracts.
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price: $12.99 at Ulta
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Benefit Cosmetics Liquid Lip Blusher & Cheek Tint
Why we love it: While not a cheap option, it would be remiss to cover liquid blush and not mention the OG Benetint Rose Tint Lip and Cheek Stain. This classic beauty product was developed for exotic dancers and was first sold at Benetint Cosmetics stores in San Francisco in 1976. It’s been a bestseller and leader in the category ever since, with five additional shades added to its original single rose shade.
One thing to note is that this product is more of a blush than a cream, meaning it’s quite liquidy rather than creamy. But like the other blushers here, it’s buildable and gives your cheeks (and, conveniently, your lips) a nice, all-day color.
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price: $26 at Ulta Beauty
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How to buy rare beauty during sale
Rare Beauty doesn’t often drop prices, but the brand’s Soft Pinch Liquid Blush has a chance to be on sale all year long.
1. Take advantage of the rare Beauty Friends & Family Sale
Check out the Rare Beauty Sales & Promotions page on the brand’s website for news on upcoming Friends & Family sales. The latest sale offers a 20% discount that’s automatically applied at checkout, no code required (limited to one per customer).
2. Sign up to receive Rare Beauty emails or texts.
Don’t miss out on sales and new product launches. Share your email or phone number with Rare Beauty to receive all the updates.
3. Save at Sephora
Rare Beauty blushes are available at Sephora, which often offers savings to its customers. Check out Sephora’s annual sales calendar guide here to stay up to date on discount events.
4. Shop Black Friday at Rare Beauty
There’s no word yet on what kind of Black Friday deals Rare Beauty will have, but for Giving Tuesday 2023, the brand is offering 20% off sitewide for anyone who donates $10 to the Rare Impact Fund, which supports mental health initiatives that are important to Gomez and her team.
5. Take advantage of RetailMeNot discounts
Before you buy blush or any other Rare Beauty makeup product, check out RetailMeNot to see what kind of discounts you can get. Check out our guide to the best beauty retailer deals and cashback offers here.
You may also like
Rare Beauty by Selena Gomez Soft Pinch Blush Brush
Why we love it: You can blend liquid blush with your fingers or a beauty blender, but some people prefer to use a brush. YouTuber Milabu has a fantastic video comparing a brush to her fingers if you want to see the difference. If you need a brush, the synthetic Rare Beauty by Selena Gomez Soft Pinch Blush Brush is a no-brainer, as it is designed to work perfectly with Soft Pinch products.
No matter how you apply the product, it should be ready to use as soon as you apply it to your cheeks. This is because you want to blend the color as quickly as possible. Have your tools or clean fingers ready!
price: $23 at Sephora
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Real Techniques Tapered Cheek Face Makeup Brush
Why we love it: The Real Techniques Tapered Cheek Face Makeup Brush is another highly-reviewed, multi-functional synthetic brush that’s also budget-friendly!
price: On sale at Ulta for $5.59
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