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Diving overview:
- Beyond Meat announced that its latest Sun Sausage product is now available at Whole Foods stores nationwide.
- Rather than replicating chicken, beef and pork, Sliced Sausage aims to create its own alternative protein category. The expansion into Whole Foods follows the product’s first regional launch at Sprouts Farmers Market.
- The debut of Beyond Sun Sausage is the latest part of a health-focused realignment of Beyond Meat’s core product portfolio at U.S. retailers. CEO Ethan Brown told investors that this new strategy, in addition to raising prices, is putting the company on a profitable path.
Dive Insights:
Beyond Meat’s sliced sausage products are made with ingredients such as spinach, bell peppers, yellow peas, brown rice, and lentil protein, and are hoping to expand distribution through a deal with Whole Foods.
The sliced sausage offering is available in three flavors: Cajun, Pesto, and Pineapple Jalapeño.
“2025 will continue to see our product portfolio providing consumers with a variety of plant-based proteins through a health-focused innovation strategy,” a Beyond Meat spokesperson said in a statement to Food Dive.
The plant-based pioneer has struggled in recent years due to declining consumer demand, but last week it reported its first quarterly growth in nearly three years..
