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Diving overview:
Dive Insights:
Just over three years after splitting Green Giant, Seneca’s acquisition reintegrated the frozen and canned businesses.
The combination will allow Seneca to strengthen its purchasing power for green beans, peas and other agricultural products and maximize marketing dollars to promote Green Giant and strengthen its innovation efforts. The deal also allows the New York-based company to expand its presence in frozen, a popular category for consumers looking for convenient and healthy products.
“The company looks forward to growing our frozen franchise in the category as we continue to expand and build on the positive momentum we have experienced,” Seneca CEO Paul Palmby said in a statement. green giant Shelf stable business.”
B&G, once a serial acquirer, has scaled back its operations to shed non-core assets, gain focus and reduce debt. B&G CEO Casey Keller said the sale of the Green Giant refrigeration division was “another milestone” in that strategy.
B&G, which also sells Crisco, Ortega and Cream of Wheat, Looking to sell Green Giant For over 2 years.
Last year B&G 2 tomato lines for sale And then there’s the Le Sueur brand, which consists of premium peas, beans and carrots. Nonetheless, we remain open to the possibility of an acquisition if the right opportunity arises. recently purchased Del Monte Foods’ broth and stock business That’s about $110 million.
