Kisses and hugs, Gossip Girl Blake Lively has announced the launch of her new haircare line, Blake Brown Beauty, which will be available on August 4. The actress has been known for her luscious blonde waves ever since she stepped foot in New York City as her iconic character Serena van der Woodsen. Now, Lively is bringing her iconic look to a store near you, along with a line of hair products she says she's been crafting for seven years. If you ask us, it's a completely genius and logical move for her brand.
Lively announced the news on Instagram, writing in the caption, “Hair is my longest partner in life. 36 years. And like all relationships, it's healthiest when you take good care of each other.” It ends with us Continuing, “I wanted something less expensive but with the same salon/red carpet performance… who knew the best quality meant the most expensive??”
Named after her father, Blake Brown Beauty is offering fans eight new hair products with sustainability, cost, and performance in mind. Scroll down to find out what’s in the haircare line and where to buy a bottle.
Shop Now
What products are included in Blake Brown Beauty?
According to the brand's Instagram post, Blake Brown Beauty consists of eight products: Fundamental Nourishing Shampoo, Fundamental Nourishing Mask, Fundamental Strengthening Shampoo, Fundamental Strengthening Mask, All-In-wONEder Leave-In Potion, The Dry Shampoo, Glam Mousse, and Rich Reset Pre-ShampooMask (wow, that got long!).
Also, if you noticed, the line doesn’t include traditional conditioner. But according to Lively, that’s actually intentional. “I don’t know anyone in my industry who uses conditioner.” A simple request The star told Vogue that the entire line features shimmering bronze packaging to convey the feel of luxurious hair care.
In terms of sustainability, the hair products do not contain SLS/SLES, silicones, parabens, phthalates, synthetic dyes or mineral oils. The line is reminiscent of Lively’s favorite scents, such as Tonka Vanilla or Wild Nectar Santal, and mimics the smell of her own high-end perfumes or colognes. So, yes, we Travel Pants Sisters The star definitely put a lot of thought into this release.
Where can I buy Blake Brown Beauty products?
Great news for Target fans: Blake Brown Beauty will be available exclusively online and in stores at Target on August 4. That means you can also opt for Target’s popular same-day delivery option. No more waiting to get the treatment your hair needs!
The product is priced between $18.99 and $24.99 according to the retailer's website. Fans can get 10% off the first day of release by entering their email address on the Blake Brown Beauty website now.
Lively is certainly known for her killer hair, but she’s not the only celebrity to have launched a hair care line. Rihanna recently launched a nine-piece collection called Fenty Hair, and other celebrities like Priyanka Chopra-Jonas, Tracee Ellis Ross, Jennifer Anniston, and Beyoncé have also made a name for themselves in the hair care business. It’s only a matter of time before we see where Blake Lively’s new product lands (and how it’ll make our hair look!)
Blake Lively Announces New Haircare Line, Blake Brown Beauty. Here's Where to Buy It. This post originally appeared on RetailMeNot's The Real Deal.
