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This month, Bodyarmor is launching a refreshing visual identity and the largest national campaign according to the details shared with marketing diving. Both efforts try to separate Coca -Cola -owned sports drinks from the category that has been congested since the brand founding in 2011.
The new visual identity includes a clearer wordmark, a cleaner typography, a bold packaging and a first brand icon of BodyArmor. This element is to modernize the exterior of the product and strengthen the value proposal for the actual ingredients and sign language. During the design process, BodyArmor tried to balance the need to catch consumers’ attention on displays and shelves without damaging existing brand assets.
“Our goal was not revolution, not a revolution. Executives are convinced that the design will recruit new furniture to the brand.
COCA-COLA COMPANY saw that Europe, the Middle East and Africa offset the decline in North America and the Asia-Pacific region, and the amount of sports drinks of 2%and 1%in the fourth quarter of 2024 was reduced in the fourth quarter of 2024. BodyArmor was cited in February that the New York Consumer Analyst Group’s chief financial officer of John Murphy was cited by the brand that BEVERAGE GIANT had “great belief in moving forward.”
It interferes with routines without heart
BodyArmor ‘s Fresh design becomes vivid in the “better than selection”, a campaign for everyday consumers. This effort, developed as part of a creative partnership between brand and agency Cartwright, is the final goal of exercise and is out of the sports drink industry’s focus on elite performance.
“We saw almost no improvement because athletes are experiencing meaningless routines,” said Gargiulo. “I think it will attract people’s attention by encouraging people to make better lifestyle decisions, including sign language choices.”
https://www.youtube.com/watch?v=ikmbcnjxsxk
The 60 -second hero is exercised by many people crossing the bottom of the Distopian underground bunker. After climbing to the surface, the atmosphere moves to a sunny outdoor outdoor and shows players including brand partners, CONONR MCDAVID, SABRINA IONESCU, Joe Burrow and Cedee Lamb.
As part of BodyArmor ‘s The biggest media spending in brand history, “Selection”, spans nationwide television, digital creative, streaming, telecommuting and social media. After debuting in the NHL playoffs this weekend, the advertisement runs throughout the playoffs and in the Stanley Cup finals, and the brand is in the arena and broadcasting. Partnership with creators such as DUDE completely finish the plan.
“It’s all about meeting consumers in 2025. There are places in 2025. Traditional media plays an important role in leading mass perceptions, but we decided to move to digital and producers’ storytelling.” Thanks to the partnership, we are not only the background logo and the reading of the advertisement, but also the content of the content, not the place where the young and participating audience spend time.
