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Diving Briefs:
- Craft Heinz said Remove artificial colors By the end of 2027, we will no longer add synthetic dyes to new products. Food and beverage makers include 10%of American products with net sales.
- Crystal Light and Kool-Aid Maker said that they will invent new colors that cannot be used to remove dyes that are not important for consumer experience, replace them with natural colors, or use natural replacements that match.
- The Trump administration must push the food and beverage company to remove synthetic dyes from the product. April FDA We have requested the industry to voluntarily remove six synthetic dyes. Prior to 2027.
Dive Insights:
For many years, food companies and industrial trade groups pointed out that the use of artificial colors in the face of backlash and pointed out that dye may be related to health problems and neuro behavior problems, and it is considered safe by FDA and other regulators.
However, the company’s efforts of health and human service, Robert F. Kennedy JR., and the basis for consumer support for healthier foods have stimulated manufacturers such as Kraft Heinz to take action.
Pedro Navio, chairman of Craft Heinz, said that the company is constantly developing recipes, pointing out that the company has eliminated artificial colors, preservatives and flavors from Craft Mac and Cheese in 2016.
“Most products are natural or colorless, and we have traveled to reduce use.Artificial) Navio said in a statement, “We are color over the rest of the portfolio.” “We are focusing on providing Americans with nutritious, inexpensive and delicious foods, which is a privilege that we do not accept lightly.”
Kraft Heinz is not the only food company that announced its efforts to remove controversial materials in recent months.
For example, Pepsiko’s CEO Ramon Laguarta is a snack giant in April. “Accelerate” the transition to natural ingredients The White House’s consumer demand and pressure increases. Brendan Foley, the CEO of McComic, said a month ago, the ingredient and fragrance company “A Mites in reform activities“Efforts to prohibit synthetic dyes from food gain exercise between restaurants and food manufacturers.
Some companies and industry officials have I warned that the FDA could move too quickly Efforts to remove artificial colors. Companies require time to fully replace natural ingredients and how new colors affect things such as product ruins, prices and packaging.
BLAIR KLEIN, vice president of institutional problems and corporate communications, NERAFY Taffy manufacturer, and Laffy Taffy manufacturer, said that the conversion time line for natural colors is “aggressive” based on dialogue with suppliers on the availability of replacement.
Klein recently said to the Food Dive, “This will be a heavy lift for the entire category.