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Diving overview:
- Campbell hired him. Former Kellanova leader Mohit Anand You will lead the snack division of Goldfish Maker.
- Anand will take up the role from February 23, succeeding Elizabeth Duggan, who is leaving the company. Duggan promoted to role He first joined Campbell’s in 2019 as chief innovation officer, joining last May.
- As division president, Anand is tasked with returning Campbell’s snacks division to profitable growth. Anand previously ran Kellogg’s snacks division in Asia, the Middle East and Africa before the business was spun off and acquired by Mars.
Dive Insights:
Like other large food companies, Campbell’s is struggling with a decline in snack consumption. CEO Mick Beekhuisen said in december “Consumers are becoming more and more intent on purchasing.”
Net sales for Campbell’s snack business were down 2% year-over-year, according to its most recent earnings report. Campbell’s snack portfolio includes Goldfish crackers, Pepperidge Farm cookies, Snyder’s of Hanover pretzels, Kettle Brand potato chips and, as of late July, tortilla chips.
“With the best brands in the industry, Campbell’s has the right to win in the snack category,” Mick Beekhuizen, Campbell’s president and CEO, said in a statement. “Adding a leader like Mohit to our talented team will help us drive change and achieve the growth our snacks portfolio is capable of achieving.”
Anand was Senior Vice President and General Manager of the Mars Snacking Accelerator division, which recently acquired Kellanova and now includes brands such as RXBar and Nutrigrain bars. Previously, he led Kellanova’s North American frozen foods division and Unilever’s drinking water and beverages business.
Campbell’s isn’t the only company to slam Kellanova executives as the company continues its integration with Mars. Kraft Heinz announced this week: North American President Changed With Nicolas Amaya from Kellanova.
