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Chobani is expanding its presence in the high-protein food space with a line of Greek yogurt cups and beverages as consumers demand more products packed with popular nutrients.
Chobani’s New Food and Beverage Manufacturer The high-protein line includes cups with 20 grams of protein, 15, 20 and, for the first time, drinks with 30 grams of protein in each serving. Chobani The Complete line previously offered drinks with 20 grams of protein, but those items are now on sale. rebrand one of the new Chobani High protein product.
“The desire for high-protein, low-sugar products has reached beyond the hardcore fitness community and into mainstream consumers,” Niel Sandfort, Chobani’s chief innovation officer, said in a statement. “As consumers seek out more functional foods to meet their goals, Chobani High-protein products offer an affordable, delicious solution with dynamic flavors and a variety of forms and protein levels.”
In an email to Food Dive Sandfort says existing consumers of high-protein, low-sugar products often ““compromise” With less natural products. he said taste, naturalness And customizing Chobani High protein “appeals to a much wider audience, including women and people who consume high protein later in life.”
In launching its new protein-forward product, the New York-based company cited two studies showing that more than half of consumers want to increase their nutrient intake and prioritize low sugar and high protein in their diets.
High levels of protein have found their way into a variety of products, including milk, bars, peanut butter, chips, and even macaroni and cheese. Yogurt was a popular source of additional protein, with Danone’s Oikos and General Mills’ Ratio among those entering the market.
Chobani said its new high-protein line is different from others because it is a natural product, has no added sugars, and has no added protein powders, concentrates or preservatives. The combination of protein and vitamin B12 is ideal for releasing energy, appeasing hunger and supporting muscle health, the packaged food company said.
Chobani High Protein is available in a variety of flavors, including Strawberries & Cream, Vanilla, Tropical Punch, and Cookies & Cream, depending on protein content and whether it’s a cup or liquid. The cups are available now and will be distributed nationally later this fall. The drink is scheduled to be released in January.
After several years of mixed results as it entered categories like oat milk, creamer, cold brew coffee and milk, Chobani has doubled down on its core $1 billion yogurt business.
Last December, it launched Chobani Creations, a dessert-inspired Greek yogurt designed to expand its signature offerings beyond its core breakfast category. A few months ago, Chobani introduced its popular Zero Sugar product into drinkable yogurt to capture growing consumer interest in more portable options.
