This audio is automatically created. Please let me know if there is feedback.
Diving Briefs:
- Coca-cola reported that Soda giant was especially low in the US due to its low consumer demand, especially among Hispanic consumers. Imported phone this week.
- Soda I reported that the amount decreased by 3% In North America, in North America, with the price mix of 8% due to the sale of mute sales for Coca -Cola and water, sports drinks, coffee and tea categories. The overall sales of the region have decreased by 4%.
- According to false virus sex video, unopathy workers reported about immigration and tariff execution and urged Latin consumers to boycott the soda giants. Quincey said, according to the import call, the video is “completely false,” and the company said, “It has a big impact on the rear mirror, but the company is very focused on recovering from it.”
Dive Insights:
Inflation and push bags for US trade and immigration policies worsen the slowdown in the global market, and consumers’ political and economic problems are felt throughout the food and beverage industry.
As President Donald Trump strengthened his deportation behavior, Hispanic consumers retreated from social gatherings and other outing, reducing spending on food and drinks. Other CPG companies have pointed out the effects of withdrawal among Hispanic consumers in socioeconomic tensions, including beer giant constellations that have seen brewery sales such as Corona, Modelo and Pacifico in recent months.
The February viral video was decided that it was not true by Reuters. Quincey said that the wrong video had an impact on the sales of the main coca -colla soda along the southern border along with economic volatility and cold weather.
Beyond the video, the economic problem has reduced spending from the United States and Mexico. The impact of Donald Trump’s tariffs is not yet known, but many consumers are already spending less on expectations, Cola executives said.
“We are focusing on winning some Hispanic consumers and strengthening our economic options from the perspective of consumers and channels.
The company believes that the “Coke Sharing” campaign for Coca -Cola, which started again last month, will lead to continuous sales between generations and multicultural consumers this summer. Soda giant plans to regenerate the fact that it produces soda locally.
Even when Cola had a hard time among Hispanic consumers, the brand won a new product. Quincey pointed out the strongest sales of the most recent Coca -Cola -flavored orange creams, and it was a total of $ 50 million in the last quarter. The pre -biotick soda, which was released in the area selected this spring, simply offers the company in a better drink category, “Over time, the company offers opportunities to learn, learn, and expand success.
Wall Street announced the trust in the ability of soda companies that can provide value to shareholders in economic turmoil.
Morgan Stanley analysts told investors that in memos, Coca -Cola is in a stronger position to withstand the US dollar, which is weaker than many of many beverage industry colleagues. Coca-Cola said, “We are seeing a tariff exposure that costs little money for a combination network with local sourcing, but the sale of products far away from home can give some risk to soda giants.
Bank of America said in a memo that Coca -Cola said, “In this income season, we are traces of the rareness of consumer necessities in our view to achieve its financial goals.”
