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Diving Briefs:
- Craft Heinz is bringing a crystal light. The new HARD SELTZER line is released for the first time.
- Crystal Light Vodka Rehabilitation CPG giants can expand the existence of powdered beverage brands with more consumers. Kraft Heinz estimates that almost 20%of Crystal Light buyers already use the product as a mixer of alcoholic beverages.
- Crystal Light Vodka Refreshers believes that Food Company will generate net sales of $ 2 billion by 2027 with Kraft Heinz’s latest innovation. Kraft Heinz produced $ 26 billion in net sales in 2024.
Dive Insights:
As consumers take their products every day and use them to make their own alcohol cocktails, we are looking for ways to enter the market where more food and beverage companies grow fast.
Coca -Cola A Jack Daniel’s Tennessee whiskey and a symbolic soda brand combined with a prepared cocktail. The orange drink, which is popular with Sunnyd, The Tangy Orange Drink Kids, debuted in 2023 Sunnyd Vodka Seltzer. Coconut water maker Vita COCO joined with captain Morgan DIGEO for the premium canned cocktail Pepsico and Boston Beer started in Hard MTN DEW.
Alcohol addict drinks are becoming popular among consumers who are far from wine and beer. It is also worth shopping for convenience from pre -drinks.
In most cases, it is reasonable to launch a new product that can benefit from the company because consumers integrate existing non -alcohol products into diligent drinks. This is the case of Crystal Light, the first powdered beverage brand that enters the Hard Seltzer passage.
Jeremy Kross, director of Kraft Heinz’s BEVERAGE MIXES director, said, “It was a natural stage for us, showing a creative way of mixing tens of millions of social media video mixed with cocktails. “We are bringing the version to the fans when you drink a new type immediately. Now, with a light and refreshing twist, it provides the same signature taste as they know, love and love.”
Crystal Light Vodka Refreshers is Part of the license contract for many years. Kraft Heinz has previously introduced other alcohol products as part of a limited time proposal, including Claussen Spritz, Grey Poupon Wine and Velveeta Vel-Tini.
Crystal Light Vodka Refreshers is different from other drinks in the market. According to Kraft Heinz, 77 calories are included, making the lowest calorie cocktail in the market in the market.
The drink contains a sugar -free, carbohydrate zero and light carbonic acid. There is also 3.8%of alcohol. Kraft Heinz noted that almost 40% of hard cells drinkers of less than 4% are increasing the demand for lighter lower ABV cocktails that prefer ABVs. The category leader is 4.5%.
This product is provided with wild strawberries and lemonade flavors at some retail stores in the northeastern part. The cost of 4 packs is $ 9.99. In 2026, we plan to expand to other areas, flavor and pack size.
Crystal Light drinks will be created through a partnership with Craft Beer Maker Barrel One Collective, which manufactures and distributes drinks.
Crystal Light Vodka Refreshers is the latest product launched by a 43 -year -old brand.
last year, Crystal Light Brand has launched three major additions to the portfolio. Mixed, immune and energy products for the first time for more than 10 years. The new line is tied up in two popular areas. Mixed drinks, Crystal Light, are already used by consumers and functional attributes.
Kraft Heinz has been actively working to bring the product to a new category to increase profits. In addition to the crystal light, A.1. Steak sauce has recently entered a dairy passage. Steak House butterPhiladelphia cream cheese debut Cream Cheese Fruits.
