EF Ultimate Break has partnered with the Tourism Authority of Thailand to introduce a new initiative focused on responsible tourism.
The company said the more than a dozen tours introduced in Thailand will be designed and operated according to an initiative with three pillars: limiting carbon impact as much as possible, adhering to strict animal welfare guidelines and supporting local businesses and communities.
“We are evolving our travel itineraries to provide sustainable travel options that preserve landmarks, environments and destinations for future generations,” said Heather Leisman, President of EF Ultimate Break.
As an example of how the standards will be applied, EF Ultimate Break said animal welfare guidelines ensure travelers never have physical contact with endangered species, captive animals or wild animals.
Holding animals and taking selfies is not permitted. And no trips will involve unnatural interactions with wild animals, such as riding, feeding or swimming with captive dolphins. It also ruled out elephant rides or visits to places where animals are used for entertainment, in favor of sanctuaries and national parks where animals can roam in their natural habitat.
EF staff and tour directors will receive expert training on the importance of animal welfare, common misconceptions and simple ways to make a positive impact.
Pornpan Intratat, Director of the Los Angeles Office of the Tourism Board of Thailand, said they were “proud” to partner with EF Ultimate Break.
