Spanish investors behind adults-only hotel Excellence Oyster Bay (where we have stayed several times) is preparing to significantly expand its presence in Jamaica, with plans to triple the number of resort rooms over the next decade and add several new hotels along the island’s north coastal corridor.
This move is one of the most significant long-term development commitments currently on the books for Jamaica’s luxury all-inclusive sector.
Minister of Tourism Edmund Bartlett The expansion plans were announced after a tour of the 300-room resort just outside Falmouth and a private meeting with the owners. He said the broader vision includes additional hotels that would deliver on the outline. 2,000 new rooms We will have a presence in the region over the next 10 years.
The first step starts immediately.
Beach bungalow expansion in progress
In the short term, the focus is on expanding the resort’s most popular areas. beach bungalowIt has been significantly increased with the goal of completion by the end of 2026.
According to the separate development plan 50 additional rooms and 45 new private villas The 200-acre site is expected to open by the end of this year. $25 million investment.
The new villas offer 24-hour customer service and personal butler service. Each room includes a private pool, private beach area, kayak, and well-stocked minibar. This is an ultra-luxury location where Excellence focuses on luxurious, experiential accommodations.
“This is another step for us and for Jamaica,” he said. Antonio de MontanerChief Executive Officer of Excellence. “This requires the great staff we already have, but we will be training more staff.”
4 hotels to be added
Minister Bartlett said that in addition to the immediate construction of Excellence Oyster Bay, additional additions were planned by Spanish investors. There are four more hotels in the area. Collectively, our contributions over the next 10 years include: 2,000 rooms In inventory in Jamaica
The north coastal corridor, which stretches to Montego Bay, Falmouth and beyond, has become one of the most active development areas on the island, with continued luxury investment targeting beachfront acreage and large-scale inclusive concepts.
Projects of Excellence represent continued confidence in the destination, particularly in the premium adults-only and villa-focused segments.
Worker Housing and Training Commitments
Notable components of the expansion are parallel investments in workforce development and employee housing.
Minister Bartlett emphasized that discussions with investors will focus on training and capacity building for Jamaican workers, positioning employment in the hospitality industry as a global career path.
“We have discussed in depth the training and capacity development of our staff not only to provide better service, but also to enhance their qualifications so that they can serve us as professionals not only in Jamaica but anywhere in the world,” Bartlett said.
As part of that effort, we are renovating an existing office complex. 60 staff rooms At a cost of approximately 100 million won by the end of this year 8 million dollars. As the resort grows and employment numbers increase, staff accommodation will also be expanded in stages. The plans also include a dedicated playground and social facilities for staff.
The investors also committed to ultimately appoint the next person. Jamaica General Manager It will lead to wealth.
De Montaner emphasized the company’s people-first philosophy.
“The most important thing for Excellence, not only here but everywhere in the world, is its staff. They should be comfortable and in a good location,” he said, adding that even the best hotels depend on a well-trained team.
Post-Hurricane Recovery and Performance
Dilatation occurs after rapid recovery. hurricane melissaBecause of this, approximately $50 million in damage On property.
Excellence Oyster Bay reopened within six weeks of the storm. According to de Montaner, employees remained employed during their recovery period.
The hotel is currently operating at or above. 60% share and see Re-visit rate 42%These figures suggest strong brand loyalty in the post-reopening phase.
“We are so proud to be here in Jamaica. We are in heaven,” de Montaner said. “Jamaica is an amazing place. We need to make it more and more amazing and people need to know about Jamaica.”
He also thanked the Government of Jamaica for its support during the recovery and reconstruction process.
A new family brand on the horizon
Excellence Oyster Bay remains an adults-only property, but the company has signaled a shift to broader market segmentation a decade later.
We plan to introduce family-oriented services in late 2028 or early 2029. top quality The brand’s launch in Jamaica marks the company’s entry into the island’s multifamily luxury all-inclusive space.
The brand expansion will further diversify Jamaica’s North Coast lodging offering, adding a new layer to the region’s increasingly competitive luxury segment.
With immediate villa additions, an expanded bungalow program, staff housing investments and a decade-long pipeline of new hotels, the Spanish-backed Excellence Group is establishing itself as one of the most ambitious long-term investors in the Jamaican tourism landscape.
