Exodus Travels changes its name to Exodus Adventure Travels.
The small adventure travel operator's rebranding was a move to better reflect its position in the adventure travel industry.
“This name change is significant because it underscores our leading position in the adventure travel market,” said Sasha Andrews, industry director for Exodus Adventure Travels in North America.
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The Seattle-based adventure travel company has rebranded, citing a growing demand for active travel experiences, including hiking, biking, walking, and cultural and wildlife experiences. The company cited an AMR report predicting that the adventure travel industry will grow 28 percent over the next 10 years as one of the reasons for its decision to rebrand.
Celebrating its 50th anniversary in 2024, Exodus Adventure Travels offers small group adventure itineraries in eight travel styles: Premium Adventure, Active Europe, Culinary Travel, Wildlife & Nature, Peaks & Valleys, Urban Exploration, Coastal Destinations, Classic Countryside, History & Culture, and Compact Adventures.
Correction: A previous version of this article incorrectly stated that Exodus Adventure Travels would celebrate its 50th anniversary in 2023.
