Feature points have meat | Food diving

According to the FMI, the latest meat report of FOOD Association, shoppers (almost 96%) (96%) showed significant growth for meat sales for meat sales.

According to the report, PRICE remains a major decision -making driver of meat purchase, but groceries can be solved by emphasizing quality, experiences and nutrition or production claims that play a key role in the decision of meat purchase.

The FMI emphasizes that customers’ interests in the meat department, mainly to save time, are increasing the interest of customers in relation to the meal solutions that save time, and that there is a lot of potential for innovation and marketing in “added value and Deli -prepared meat and poultry”.

The following is a breakdown of how meat sales will be carried out throughout 2024 and how to provide a butcher.

Data insight

According to the FMI report, the meat department sales amounted to $ 104 billion last year, and the meat was the largest department among the neighboring departments. Meat and poultry sales have grown in terms of dollars, units and volume.

As more US consumers bought meat more than once a week in 2024 than the previous year, the rise in travel has played an important role in this growth.

FMI said that fresh meat surpassed the sale of processed meat, and it was noticeable as a “average profit”, FMI said. The two meat categories also turned into a larger package.

The top meat shoppers in demographic statistics include a report that indexes above average, including older consumers, high -income shoppers, and furniture with children.

Noticed grocery store

Meat food service option

Last year, Spartannash started Modification of family fare groceriesThis included the expansion of food service products.

When the Michigan Dutch family fare debuts the remodeled interior in August, the improved store includes the extended hot and reddie meal section focused on protein and fried sandwich options such as side steaks and chicken.

This store also takes only 20 minutes to emphasize and cook easy meal solutions that cost about $ 20.

FMI’s reports point out that other grocery people can follow the family rates and point out that retailers, which show the economics of eating, can provide convenience and restaurant quality foods. In addition, the grocery store should expand the deli -prepared meat assortment over the bulgogi and pride chicken.

Strengthening quality standards

The WHOLE FOODS MARKET, which has been praised for a long time for meals, also emphasizes the value of meat departments by emphasizing human standards for animals and sustainability.

Whole Foods in June Quality standards have been widened For meat products to improve responsibility and transparency by increasing the number of approved third -party animal welfare programs that certify the product.

This updated quality standard has also been extended to new species that is not previously covered in accordance with the animal welfare policies of the Whole Foods, including BISON, Veal, Venison, Duck, Goose and Quail, in addition to frozen, calf meat, cooking, cooking and curing meat products. With this movement, the grocery store ultimately can expand a variety of meat products.

According to Grocer, the Whole Foods Shoppers by next year will be able to identify products that have been certified by animal welfare with seals or logos for meat department packaging, shelf strip or scale tags.

Most consumers believe that grocery stores sell meat from animals that grown humanly, but FMI’s reports say that some consumers have a chance to better advertise the production and sourcing processes because of the lack of clarity.

According to the report, welfare is a decision factor for purchasing meat and poultry, and shoppers tend to choose meat/poultry as a specific claim that experienced strong sales growth in 2024. “Transparency and relief for sourcing and animal welfare can promote meat purchase.

Make the most

Catalyst for health

Health is becoming more important to shopping, and groceries are also an area that keeps trying to better meet the needs of shoppers.

But to strengthen your health and health effort, meat can be easily overlooked.

According to the FMI, the ratio of consumers to eat less meat (22%) is at the lowest point for many years. In other words, grocery store means that there is an opportunity to focus on protein attributes when trying to reach health -sensitive consumers.

The FMI suggests that more grocery stores will integrate protein messaging in meat and poultry marketing, regardless of product packaging or signboards. Food points can create messaging that connects proteins to exercise, gym visits, muscle development and overall health.

I think 74%of consumers belong to a balanced lifestyle with meat and poultry. According to Circana data cited by FMI, this does not contain vegetable meat. The category also saw a decrease in units and pounds, the FMI pointed out.

Meat meat, drink and Marle about new recipes

Shoppers want to cook and have confidence in meat and poultry, but according to FMI, many are still hesitant in the kitchen.

The report found that the best areas that are interested in new recipes include creative methods of cooking with basic materials such as comfortable meals, fast preparation options and chicken and raw beef.

Among the fourth generation FMIs who participated in the survey, the Millennium generation finds the time -saving recipes that provide the most convenience. In order to help buy meat purchases from these consumers, food products should not only provide fast Prepe meal solutions, but also mimic value -added flavors and restaurant quality, the trade group suggested.

However, more innovation is still possible because more than half (58%) of consumers are open to try new meat cuts. According to the FMI, new recipes and new technologies provide opportunities to participate in shopping.

Education is the key to seeking advice when shoppers try new recipes and work with new meat cuts. The report said, “The focus of information and education is that it is possible to reward all stores through trust that can strengthen the confidence in purchasing through the species and cuts of shopping and prepare meat more frequently.”