Whoop has resigned from the controversial upgrade plan around the Whoop 5.0 fitness tracker.
This week, when the company first announced that, when the company first announced that, the new device could extend the subscription to 12 months or pay a one -time upgrade fee to pay $ 49 ($ 79 for a model with an EKG sensor).
This seemed to be inaccessible to Whoop’s entire value proposal, where customers claim a higher subscription price ($ 199-359 per year) to upgrade the hardware for free. More specifically, if you are a member for at least six months on the company’s website, it seems to contradict the statement of the company website that promises free hardware upgrade.
After the customer complained, the company responded with a Reddit post that claimed a wider upgrade policy and clarified the overall approach.
Now, if you have more than 12 months of subscription, you can get a free upgrade to whoop 5.0 (or you have already paid a fee). In addition, customers of less than 12 months can extend their subscriptions and get upgrades without additional costs.
The company said that it is changing because of the feedback, but the obvious stab is related to the transition to a model that provides only 12 and 24 months subscriptions in a model that focuses on monthly or six -month subscription plans.
“We also misunderstood that anyone who had been members for six months would get a free upgrade,” the company said. “This was never our policy and should have never been posted.”
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There was a mixed response to this change for the Whobeddit, and one mediator described it as “the victory of the community.” Another poster said, “We do not accidentally publish a policy and don’t keep the policy for several years. I can’t erase the fact that it is true to remove it after the backlash.”
There was a lot of complaints from users who said that they were 11 months left to subscribe, so we missed the free upgrade cutoff.