“An approach to apparel fashion design, production, and marketing that emphasizes delivering fashion trends to customers quickly and inexpensively.” – “Fast fashion” Merriam-Webster. 2020.

In a world where trends are constantly evolving, our society is constantly looking for quick and easy ways to keep up without spending money. A system that can be described as “cheap” and “fast” sounds ideal, but in reality, there is a backlash to this process. For example, have you ever bought a top and washed it only to have it shrink or get damaged during the wash? If so, you have probably been a victim of fast fashion.

Big brands like Forever 21, Zara and H&M are familiar to us all and hold the key to keeping up with the latest styles without breaking the bank. But what we sometimes don’t see is the downside of the fast fashion industry.

Fast fashion is a term that describes exactly what it sounds like. Trends are rapidly growing with low-quality materials and production that is replicated almost daily. The faster the production and the cheaper the materials, the lower the cost and quality.

To minimize the impact of fast fashion and live a more earth-friendly lifestyle, it may be time to consider discarding some of your wardrobe, donating it, and considering new alternatives.

How can I switch?

It’s simple: Consider reselling or purchasing clothing from brands known for their ethical and sustainable efforts.

Slow fashion, on the other hand, is the exact opposite. With a focus on sustainability and limiting carbon footprints, brands are starting to shift to a more ethical and less wasteful industry. This may mean spending more money, but you’re getting value for your money. We’re talking about higher quality materials, durable fashion, and the ability to use clothes more than once.

Brands like Stella McCartney, Rag & Bone, and Eileen Fisher are just a few of the companies that aim to implement a variety of ethical practices into their processes. These processes include, but are not limited to, cruelty-free, fur-free, recycled fabrics, and natural dyes. Some brands are also Fair Trade certified.

A simple Google search will reveal many more brands like the ones mentioned above. Consider saving money or buying used to buy more expensive items that you can wear for a long time rather than just a few times.

Buying resale doesn’t have to mean buying dirty secondhand. You can find gems on the shelves, and as old trends come back, you can definitely get what you need at a reasonable price. Used items can be like-new or have history, and whatever you find, you can make it your own. So, visit your local consignment store or shop online to find your next favorite wardrobe essential. You never know what treasure you might find.