Junior Style together with Monnalisa created a special project dedicated to the Spring/Summer 2026 collection. The project combined an editorial fashion shoot with an exclusive look inside the brand’s headquarters in Arezzo. The project features Junior Style Ambassador Haven Krys, who traveled with Junior Style Editor-in-Chief Aleksandra Ataca to explore how Monnalisa transforms inspiration into style.
From the first idea to the moment it arrives in store, experience the Monnalisa collection journey like never before. Watch the full behind-the-scenes video (click to watch) and see how creativity, craftsmanship, and vision come together at every step.
At Monnalisa HQ, Haven and Aleksandra met Diletta Iacomoni, Monnalisa’s Creative Director, putting them at the heart of both the creative and technical processes. One of the main intentions of the visit was to allow Haven to experience first-hand and show the next generation that fashion is more than modeling. It’s a multifaceted industry that offers a variety of career paths, from design and product development to merchandising, marketing, logistics and brand direction.
Under Diletta’s guidance, each collection begins with a clear vision and evolves step by step through research, collaboration, and carefully considered decisions. From initial sketches and fabric sourcing to sample development, production planning and global distribution, every step is precisely coordinated to meet Monnalisa’s rigorous standards. Preserving decades of collections, archives play a fundamental role in linking heritage and innovation and ushering in new seasons.
By the time the collection reaches the boutiques, it looks effortless. But behind every creation lies imagination, expertise and teamwork.
From idea to rack is more than just a story about the new season. It celebrates the people, processes and vision that define Monnalisa. The true magic of fashion happens when dreams become reality. That is, something you can wear, touch, and feel.
Watch the full journey in video here
