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Diving Briefs:
- General Mills said it worked Remove artificial colors from the US retail portfolio By the end of 2027. We also tried to eliminate synthetic dyes from American cereals and foods provided by K-12 schools by the summer of 2026.
- TRIX and Lucky Charms Maker said the change would affect the “small part” of the school portfolio and 15%of the US retail portfolio.
- General Mills’s announcement is that this week’s second food company is trying to eliminate controversial materials in the portfolio. Craft Heinz made a similar vow. Tuesday.
Dive Insights:
Consumer preferences for artificial dye have made the switch difficult before, but this is not the first time that General Mills has made a big natural color. After the Minnesota company Reconstructed the trick cereal In 2016, sales decreased after consumers complained about dull and less vivid shades with natural colors in 2016. General Mills reinstalled the classic cereal with artificial colors a year later.
If you change from artificial to natural coloring circle, some problems will occur beyond potential consumer Blowback. In addition, the company should consider whether there is sufficient natural supply, whether there are appropriate alternatives and whether the change can affect the life of the product, price and packaging.
General Mills and Kraft Heinz gave them about 30 months to remove artificial colors. It is the Minister of Health and Human Services Robert F. Kennedy Jr. ‘It is almost in line with S. The voluntary deadline of the food industry Remove 6 synthetic dyes.
General Mills and Kraft Heinz said that synthetic dye consists of only 15% and 10% of the portfolio, respectively.
Craft Heinz and General Mills seemed optimistic that they could meet the deadline.
JEFF HARMENG, chairman and CEO of General Mills, said, “We have moved quickly to meet the demands of consumers evolving in the long arc of our history, and it is another example to reconstruct the product portfolio to eliminate the certified color.
Two months after the FDA request, it is not clear why the food giant suddenly made an appointment, but it is possible that companies will seriously accept voluntary goals from the Trump administration. Companies prefer to set their own goals without dealing with the White House’s essential.
FDA said Pacing The artificial dye before 2027 is voluntary, but government officials suggest that food manufacturers can encourage them to encourage reform.
MARTY MAKARY, a FDA commissioner, said in a press conference in April, “We will start with love and start in a friendly way and see if we can do this without a court or regulation change, but we can explore all the tools in this tool box so that we can perform this very quickly.