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Diving overview:
- General Mills has launched Cheerios Protein with 8 grams of the nutrient in each serving. The cereal comes in two flavors: cinnamon and strawberry.
- The cereal giant said the product was part of an effort to include more protein in its existing products. General Mills cited data from the International Food Information Council, noting that nearly three-quarters of consumers are adding more protein to their diets.
- As consumers are giving up breakfast for healthier choices, cereal manufacturers are responding by adding more nutritional benefits, including whole grains and protein.
Dive Insights:
After decades of adapting to changing trends, General Mills’ 83-year-old Cheerios brand is finding ways to keep up with the latest trends.
“Starting the day with additional protein can help consumers meet their nutritional needs, especially when it offers trusted, delicious options from brands they already know and love,” said Emilie Knox, vice president of breakfast foods at General Mills. “Even more so,” he said. name. “Protein continues to be an important priority for people of all ages, so we created Cheerios Protein specifically with families in mind.”
The introduction of Cheerios Protein follows the launch of several protein-containing products from General Mills this year. These included Wheaties Protein and Ghost protein cereals, the latter a collaboration with the popular protein powder manufacturer. Each cereal contains 18 to 22 grams of protein per serving.
Other major players in the cereal sector are also adjusting their portfolios to meet growing protein demand.
Earlier this year, WK Kellogg Co introduced Eat Your Mouth Off, a puffed cereal targeting Gen Z. This cereal has 22 grams of protein per serving and is sweetened with stevia instead of sugar.
Adding protein to General Mills’ products goes beyond cereal.
The Minnesota-based company made its debut. Yoplait January’s protein yogurt. The dairy product contains 15 grams of protein per serving, making it competitive with purportedly healthier competitors like Greek yogurt. be ashamed. General Mills also launched Annie’s Super Mac, which has 15 grams of protein and 6 grams of fiber. This product is a response to better mac and cheese brands like Goodles.
