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Diving Briefs:
- Mondelēz International filed a lawsuit last week to stop collaboration with Ghost Energy DRINK and Protein products using brands such as Sour Patch Kids, Oreo and Nutter Butter.
- Mondelēz argued last fall that Keurig Dr Pepper did not require the authority to continue partnerships when Ghost acquired.
- Mondelēz is forced to the ghost to destroy products or marketing materials connected to the Mondelēz trademark in the court. Swedish fish manufacturers are also looking for damage caused by ghost “infringement of trademarks.”
Dive Insights:
The legal battle has been the latest development of the BUZZY ENERGY Drink Space, which has grown greatly in zero -like brands such as GHOST, C4 and CELSIUS in recent years.
Ghost is already leading the sales boost of Keurig DR Pepper, which has recently pointed out the acquisition of an energy drink manufacturer as a major driver of 11%of sales growth in which the product has recorded its sized sequence.
Mondelēz and Ghost’s original partnership expired last month. Mondelēz insisted that Keurig Dr Pepper continued to distribute co -branded ghost products even after the official contract expires.
Mondelēz said that Dr. Keurig Dr Pepper tried to renegotiate partnerships, but in the lawsuit, the two parties could not reach an agreement.
“I’m disappointed: Mondelēz International has chosen to end its mutually beneficial seven -year partnership and defends the position that the court did not violate the company’s contract.In the last week’s X’s article, Dan Lourrenco, a ghost CEO and co -founder, wants to continue the partnership by an energy drink producer. He said, “We just want to make a cool sh*t, but the big legion has their own priorities.”
Mondelēz said in a statement about food diving, he did not mention active litigation. Keurig DR Pepper did not respond to requests.
