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Diving Briefs:
- Keurig DR Pepper’s more than $ 1 billion bet on ghost energy beverages has helped to increase the sales of beverage giants and offset the headwind in traditional segments such as soda and coffee.
- Pure refreshing beverage sales have increased 11% in the most recent quarter. Keurig DR Pepper’s energy beverage portfolio, which includes the C4’s stake, is pushing for the company’s driving force, Tim Cofer told the company. Import phone.
- Coffee, which has a great presence with brands such as Green Mountain and Lavazza, had a hard time in quarter. Target and prudent consumer spending on green coffee beans 3.7% reduction in categoryThe executive said.
Dive Insights:
The portfolio of Keurig DR Pepper consists of an investment of beverages and an obvious ownership of beverages from drinks and cars to energy drinks and non -alcohol beers. In 2025, the decision to tilt more hardly on energy drinks was strengthened with C-Suite Shake Up this year.
Beverage Company purchased 60%of GHOST last fall and plans to fully acquire the brand in 2028. Keurig DR Pepper said the brand’s net sales were four times between 2021 and 2024.
The company said it is actively moving to strengthen the distribution of Ghost ‘S Energy Drinks, including flavor cooperation with mondelēz international candy brand SOUR PATCH KIDS and SWEDISH FISH.
Jane Gelfand, the chief vice president of finance, said, “We have begun to affect the brand that affects the brand.
The company’s investment in C4 energy spent $ 863 million in a 30%stake in NUTRABOLT, which owned the brand in 2022.
COFER plans to lean on the premium products of La Colombe and Lavazza, given the headwinds faced with coffee, COFER told investors.
“We will consider the addition of additional inflation for green coffee and tariffs,” said Cofer. “The additional price may be one of the levers, but there are other prices.”
Other companies throughout the beverage industry are leaning on the growing energy drink category to increase profits. Anheuser-Busch launched an energy drink called Phorm Energy, and Molson Coors purchased a number of stakes from the brand Zoa Energy of Dwayne “The Rock” Johnson. According to research and market data, the US energy beverage category is expected to be worth $ 33 billion by 2030.
