LAS VEGAS — Globus has launched a new category of tours called Small Group Discovery, which accommodates an average of 15 to 18 guests. Tours are available for booking now.
“What we found was that our customers, our common customers, wanted a more elevated, more intimate experience, a more immersive experience,” Camille Olivier, chief commercial officer for the Globus family of brands, told travel advisors at a special event to launch the product during Virtuoso Travel Week.
She said Globus research shows travelers want small group experiences. The new tours were “designed from the ground up” and are not based on existing Globus tour products that cater to large groups, she said.
There are currently 14 tours in Africa, 16 in Asia, 2 in Australia, 9 in Europe, 5 in South America and 5 in North America. Departures begin in 2025.
“Everyone will have unique, luxurious accommodations and exclusive experiences,” said Olivere. “Of course, we chose Virtuoso Travel Week to make this announcement because you really own that luxurious space.”
European tours have an average of 15 guests, with a maximum of 18. Destinations outside of Europe have an average of 18 guests, with a maximum of 24.
Olivere said the numbers reflect Globus' ability to attract smaller groups to more unique locations while balancing customer experience.
On the tour, guests experience everything from private wine tastings to cooking classes and art classes. The tours offer an average of 14 excursions or experiences per tour, or two per day.
For example, guests can enjoy an after-hours poetry reading with canapés and wine at the home of the English poet William Wordsworth, or take a painting lesson from a Provençal painter who takes guests on a tour of the area.
“Each tour includes exclusive small group benefits that you can’t experience in a larger group,” says Olivere.
The new tour type joins Globus’ existing tours, which average 36 passengers, and small groups, which average 24 passengers.
“These small group discoveries come at a premium, which means more money in your pocket,” Olivere said.
