This audio is automatically created. Please let me know if there is feedback.
Diving Briefs:
- Guatemala Business Castillo Hermanos has agreed to purchase Sunnyd Maker Harvest Hill Beverage Company from the owner of a private equity fund company.
- Brynwood Partners said it will sell Harvest Hill, which owns juicy juice and small hug juice. Reuters has evaluated this transaction at about $ 1.5 billion.
- Roberto Lara, the CEO of Castillo Hermanos, said in a statement that business will help to expand into the portfolio of the US Castillo Hermanos.
Dive Insights:
Previously, Sunnyd, known as Sunny Doneight, hit the first shelf in 1963 and grew into a children -friendly and inexpensive alternative to juice rivals such as Tropicana in the 1990s. According to the Circana data cited by the Wall Street Journal, drinks continue to grow 7% over the last month in the grocery store shelf.
The brand has been extended to the alcohol category with the RTD vodka cocktail that started the RTD vodka cocktail in 2023. Along with other major juice brands, the package juice category is still advantageous.
Harvest Hill Beverage Company was founded by Brynwood Partners, a private equity fund company after purchasing Juicy Juice in Nestlé in 2014. Since then, we have integrated various shelf stable juice brands according to the portfolio. Robert Mortati, the president and CEO of Harvest Hill, said in a press release that the purchaser will help to increase the size in the beverage sector.
In the case of Castillo Hermanos, acquisition of home name drinks such as Sunnyd will diversify not only the company’s reach, but also the ownership of the product. This portfolio currently contains more than 75 brands in 35 countries and segments from beer to food packaging and real estate.
LARA said in a statement that the transaction will help to expand business to Harvest Hill. It operates six manufacturing facilities across the United States, and the production space allows Castillo Hermanos to introduce other existing brands to the whole country without relying on imports, not exposed to tariff uncertainty.
All 1,000 employees in Harvest Hill are expected to remain after trading.
LARA said, “We expect to work closely with Harvest Hill’s experienced leadership teams to unlock major growth opportunities and to take advantage of understanding of manufacturing facilities, distribution networks and US beverage categories.
