Creating a corporate education video for software is especially a time -consuming trial if you have a lot of software licenses. Training a video can help employees to speed up, but it’s a big lift. They often produce the entire team.
YOAV EINAV, an entrepreneur based on TEL AVIV, thought there could be an alternative and inexpensive way to create software education videos. So he tried to make it with his friend Dan Sahar. In 2020, their project became startup: Guidde.
Guidde automatically creates a video clip that instructs viewers to use a variety of applications using AI. After capturing the user’s in -app activity, it works by converting the recording to a video line.
The video created by GUIDDE can selectively feature the AI generation voice with the desired language, background music and tags that optionally emphasize the main aspects of the software app function. GUIDDE also provides basic video editing tools with effects such as motion switching, frame timing adjustment and cutting.
You will be curious: you must actually do people see Training video? Fair question. According to a 2019 Kultura survey, 67%of employees admitted that they did not fully notice their in -house training videos, but instead watched the video or listened while doing other things.
EINAV thinks that it is two problems. He often said the training video is not very attractive. Production quality is not particularly high. In addition, the video tends to be buried in an interface that is difficult to explore.
That’s why Guidde has begun a feature called Guidde Broadcast, which has been soaked in videos and delivering personalized content to the company’s employees. EINAV described it as “Netflix for the organization.” It is a way to induce software participation by providing “on -time” education content that fits the situation within the user’s workflow.
According to EINAV, Guidde has been receiving a steady positive growth trajectory and has four times higher in sales over the past 12 months. The company’s platform currently provides services to more than 100,000 users in 2,000 organizations, including American Eagle Outfitts, Carta and NASDAQ.
This month, 35 staff Guidde secured $ 15 million in new funds in the rounds led by Qualcomm Ventures. EINAV raises the total amount of new companies to $ 30 million, and new cash will be used to expand Guidde’s localization tools, enterprise sales and customer success teams, and global markets.
“We have been able to overcome the storm so far, and we have continued to have a conservative and humble approach to our finances. I think our goal is to lead this emerging category and set the standard for intelligent and immersive content. ”
