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Nutella Maker Ferrero purchased Nestlé’s candy business. For almost $ 3 billion in 2018, this acquisition has added popular brands like Butterfinger. Baby Ruth and 100 Grand’s list of sweets.
But a lot of interest is interested in this symbolic product, but it can be a great thing that the previous owner later thought.
NERDS is scheduled to record more than $ 900 million this year, and when the brand was first integrated, it increased more than 1,700% from the $ 50 million generated by the brand. Ferrara is owned by Ferroro’s holding company.
The unprecedented surge of unprecedentedly is due to the popularly popular gulmy clusters, which showed the first meaningful innovation of the brand that once fell asleep for several years. According to Ferrara, the stupid Gumi Cluster is now the best sugar sweets in the market, according to Ferrara, according to Ferrara.
Katie Duffy, the global brand vice president of Ferrara, said, “We knew we had something special, but I didn’t know how special it was, how special it was, and how fast it would be.
But the success of the cluster, a rubber bent in crispy stupid candy, is not given. Duffy is not especially encouraging, and consumers are struggling to understand the multi -text eating habits.
“We saw the score from the concept and not all sunlight and rainbow.” We were really trying to understand.
Ferra left the hope that the bizarre cluster would catch up with consumers. After adjusting the video and language on how they showed a snack, the Gulmy cluster finally began to resonate with the testers.
Ferrara said that when NERDS was acquired, 35 -year -old brands had a high level of consumer perception, but Duffy said for many years without meaningful innovation and minimal marketing. NERDS is also not considered a market leader of CANDY because of its small size and messy. The bizarre cluster has solved many of these problems.
Candy has gained popularity at cinema and airports. NERDS Gummy Clusters also helped to attract older consumers and new snack events to the brand. Most surprisingly, some long -range runners and endurance athletes were used as boosters instead of supplements such as GU Energy Gel, DuFy said.
Despite the recent sales boom, Duffy said that the growth of the NERDS brand remains.
Ferrara is launching more seasonal Gumi Cluster varieties in the United States and has expanded its brand to overseas markets such as the UK and Canada. At the same time, the company can better match the product speed so that hopeful weird Gumi clusters can catch more shelf space in existing stores.
Ferrara also plans to launch a big launch with the NERDS BANNER at the end of this year with the NERDS Juicy Gummy cluster. The snack contains juice in the center and is three times the size of the Gumi Cluster.
“NERDS Juicy Gummy Clusters will provide us with the opportunity to continue to build momentum that has already been established.” It’s a different meal experience. “
