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Diving overview:
- Heineken said it would lay off 400 employees as part of its restructuring. Its global headquarters in Amsterdam said the move was necessary to keep up with the “dynamic beer market.”
- The changes, which include a redesign of some headquarters departments, will begin in 2026. Some employees will be reassigned to the company’s business services department, while others will lose their jobs.
- Heineken said the restructuring would reduce complexity and speed up decision-making, but gave no specifics about which roles would be reduced.
Dive Insights:
Heineken is transforming its global headquarters as part of a five-year strategy called Evergreen 2030 to accelerate growth and double its digital capabilities.
Key to our strategy is putting technology and agility at the forefront of our growth plans. Beer companies are expanding their size. Heineken Business Services This division provides services to Heineken operating companies around the world. It will also launch a multi-year digital backbone program that is expected to transform the way the company operates in more than 70 markets by integrating approximately 40 digital platforms.
The 400 roles affected by the strategy are in addition to the 200 previously announced jobs cut from Heineken’s digital and technology division last year.
Heineken, which owns Tecate and Dos Equis in addition to its namesake products, is restructuring its headquarters as the beer market falls due to changes in consumer drinking habits.
In the first half of 2025 Heineken recorded sales of 16.9 billion euros.Or about $19.7 billion, down 5% from the previous year. Beer production fell 1.2% during the period, but its namesake Heineken brand grew 4.5%.
Heineken plans to announce its overall five-year strategy at a capital markets event in Spain later this month.
