This audio is generated automatically. Please let me know if you have any comments.
Hershey is taking a bite out of the Dubai chocolate craze.
Large confectionery companies Introducing Dubai-inspired chocolate bars It’s available on December 4th, but there’s a catch. Hershey is producing just 10,000 chocolate bars that will be available to consumers through Gopuff in New York, Philadelphia and Chicago or directly at Hershey’s Chocolate World Times Square.
Inside the limited edition chocolate bar pistachio and kadaif, Finely chopped pastry dough used in Middle Eastern desserts.
“If something like this was going to take over social media, we knew it needed a special launch,” Megan Pantalone, senior manager of innovation at Hershey, said in a statement. “Once it’s gone, it’s gone forever. This is for collectors, trend hunters and anyone who wants to say they have one.”
The roots of Dubai chocolate go back to 2021. When a chocolatier in the namesake city created a confectionery to satisfy pregnancy cravings. It quickly gained momentum after an influencer promoted it on TikTok.
The trend’s popularity has prompted companies including Lindt and discount grocer Lidl to launch their own Dubai-style products. The craze has also driven up prices as manufacturers deal with supply chain and material issues to meet demand. The Wall Street Journal recently reported.
Although chocolate bars can sell for as much as $20, the company will offer Dubai-inspired chocolate bars at a “more reasonable” price of $8.99, said Tiffany Menyhart, Hershey’s chief customer officer.
Menyhart said the Dubai bar is part of a “strategic decision” Hershey has made in 2025 to launch products that demonstrate the company’s ability to quickly respond and innovate to trends that resonate with consumers. It also provides an opportunity for the Reese’s maker to further strengthen its position in the approximately $30 billion chocolate sector through new product launches.
Hershey decided to partner with food delivery company Gopuff to reach Gen Z consumers, an increasingly important demographic for businesses. About 85% of Gopuff consumers are Gen Z, Menyhart said.
“This is a unique opportunity for us to test, learn and get rapid results,” she said.
In recent years, Hershey has accelerated innovation to better align its portfolio with changing consumer trends.
it has Contains popular ingredients like We added peanut butter and wafers to more products, added new flavors to brands like Kit Kat, and capitalized on trends such as: tart and spidery. that The Dubai-inspired chocolates provided an opportunity for further testing and experimentation with fillings.Nor is it “a critical part of Hershey’s innovation cycle.” Menihart said.
“The peeling bar platform is growing globally and growth is accelerating across the board,” Menyhart said. “You should expect that this is definitely something Hershey is looking at to meet growing consumer demands.”
