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Diving overview:
- Hooters said in a statement that it is launching its first line of frozen appetizers and snacks.
- The four products – BBQ Smoked Wings, Dry Rub Smoked Wings, Buffalo Style Boneless Wings and Buffalo Style Popcorn Chicken – will initially be sold at Publix Super Markets.
- Hooters said additional retail chains are expected to distribute the frozen products later this year. The company also plans to launch four other brand-licensed products by the end of 2024.
Dive Insights:
As consumers spend more time at home, many have not given up their love of restaurant food or the convenience of preparing food in their own kitchens. Hooters is known in part for its chicken wings, and the launch of these frozen products gives restaurateurs another way to reach the public. This is especially valuable as inflation causes many consumers to eat out less to save money.
Hooters says you can recreate many of the restaurant's favorite dishes by heating the wings and popcorn chicken in your home oven or air fryer. Each product, ranging from 12 ounces to 16 ounces, has a suggested retail price of $7.49 to $8.99.
“Whether it’s an easy meal at home or planning food on the go, consumers now have another way to enjoy the world-famous taste of Hooters,” said Bruce Skala, Chief Marketing Officer, Hooters of America. .
Other chains including Arby's, Sonic, Chick-fil-A, Bob Evans and Chuck E. Cheese also have stores. Some restaurants have decided to partner with supermarket giant packaged food companies. Kraft Heinz has products from TGI Fridays, Taco Bell and Benihana. Conagra Brands offers canned Wendy's chili and PF Chang's meals. Nestle sells signature pies from California Pizza Kitchen.
