Home News How LA Fire is devastated by the devastation of grammy this year

How LA Fire is devastated by the devastation of grammy this year

How LA Fire is devastated by the devastation of grammy this year
Samantha Granville, Emma Vardy & Christal Hayes

BBC News

reportLos Angeles, California
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The award -winning Grammy Award is usually a star of seven days.

It is full of exclusive parties of music (producers, singers, agents and musicians) of music around the world to the epicenter of the entertainment industry in Los Angeles.

But almost nothing exists this year. Even the Hallmark Rowday after -party has been canceled.

After seeing the most destructive fire disaster recorded by Los Angeles, there was a question of whether the Grammys ritual “OSCARS for Music” will continue as planned on Sunday.

21 people are dead And more than 16,000 houses and companies have been destroyed. Neighbors are now ashes. Many artists and industry experts are one of those who have lost their homes, studios and equipment.

In the muted lead -ups of the show, the efforts for the parties generally turned to the fundraising efforts. Show runners say that consciousness itself will look different.

How to cancel the show?

Recording Academy, which runs the show, said the show is necessary at any time. The commissioners said they would doubled this charity event to save money and respect the emergency response with the victims.

But it will look different from the past few years.

SHOWRUNNERS tries to show a challenging Los Angeles that allows you to endure the right tone and endure the victims of the fire. However, the optics of wealthy celebrities due to smiles on the red carpet can escape from the deaf of the tone.

The recording Academy CEO Harvey Mason Jr. said the show includes reconstruction format, scaling back red carpet and more reflective tones.

He emphasized the economic impact, pointing out that thousands of people rely on Grammy -related work, especially in the service industry. He wrote the event as a symbol of recovery and insisted that the cancellation would not help the city or the music industry.

“Cancellation, pushing and moving cannot achieve what we are standing together,” MASON claimed in the webcast. The show will “unification and gather together to respect music, but use the power of music to provide healing, reconstruction and service to those who need it.”

“I think this may be one of the most important Grammy we have.”

Mason told the New York Times that he had consulted with various officials on whether he should hold an event, including the urban market and the Gavin Newsom.

“They strongly suggested that we will continue to host the event,” he told the outlet. “Everyone said there is nothing good from the smoke.”

But there is still a worry that the night will be a bad appearance in the music industry.

Elyn Kazarian, a creative director of the music industry, told the BBC, “I don’t think Grammy should actually happen.

“It is very strange that people in other areas of the city suffered and their livelihoods were destroyed, while there would be a celebrity in the red carpet and wearing expensive clothes.”

Will the show look different?

SHOWRUNNERS says that the fire will be the topic of the event and the Los Angeles City will be the central stage.

Ben Winston, one of the three chief producers of the show, told the New York Times, “The Grammy will make Los Angeles a character at the Grammy night.” And the show said he would pay for the first respondents.

The big goal of the show is raising a fire relief effort.

Just before the show, another big music event in the city raised millions of dollars to rebuild. that Fireeaid concertWe raised more than $ 10 million ticket sales at two LA stadiums, which held more than 24 music performances in two LA stadiums.

Grammy It operates for a tremendous eight hours and awarded 94 awards.Recognize everything from the best pop albums to the best choral performance.

Beyoncé and Taylor Swift will be the first to be in the album category of the year since 2010, and will attend Swift’s winning the year.

There are also performances of Charli XCX, SABRINA CARPENTER, Benson Boone, Shakira, Stevie Wonder, Teddy Swims and Raye.n memory Saying to the thriller producer Quincy Jones.

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Katy Perry formed her symbolic “California Girls” in the Fireaid Show to raise funds after the LA fire.

The previous tragedy influenced Grammy

This is not the first time that the main turmoil has influenced the biggest night of the music industry.

In 2021, this show was delayed due to Covid-19 and has been greatly changed to accommodate safety protocols. It is characterized by a form that is far away from live audiences and pre -recorded performances in intimate outdoor environments rather than ordinary large stadium production.

The artist had to adapt to a new way of promoting music by relying on a digital platform rather than a direct grammy weekly event that was canceled online or moved online.

Steven J Horowitz’s chief music artist said to the BBC, “I don’t have to compare covid pandemic with what happens here.” “Covid has long lasted and its effect has been fatal for several years. People had to cancel the main release and everything has turned into a digital space.”

He said the fire is different.

“The industry responded in real time. It’s not as widespread as the world’s epidemic, so people are a bit more flexible about how to help people who are appropriately reacted and affected,” he said.

How the industry was affected

The artist manager, Dani Chavez, told the BBC that the fire had influenced many people in the music industry in Los Angeles.

Chavez said, “I know many musicians who have lost their equipment.” “I know a stylist who loses his house and works in a costume. I know that musicians born and raised in Los Angeles have lost their homes.”

In addition, people who are not personally affected by fire have a ripple effect in the industry.

The weekly event before the show can help new musicians and break up in a crowded market.

Horowitz told the BBC that “visibility is very important for artists.”

“You say it’s the best new artist candidate that is relatively unknown to the public. It is on this platform and this party is really big if you try to take out music in front of the industry. Help.”

One of the most popular parties is the event of Spotify. This is a half -party and half concert to show new music and celebrate all celebrities in the entertainment industry.

Following the fire, SPOTIFY decided to cancel the event this year.

SPOTIFY’s global music partnership and the audience Joe said, “We decide to redirect funds to support all Grammy Weekly events, including the best new artist party, and to reach local fans and charity. I did. ” I wrote a announcement.

The music industry and Grammy are rooted in Los Angeles, and the city is experiencing a destructive period, but especially in the music industry, it has strengthened the sense of community.

Horowitz said, “Even if people have lost everything, they still have hope. And I think it affects what we can see in the future music industry. “People won’t avoid Los Angeles because of this work. LA can’t prevent one of the main hubs of world music.”

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