“The idea now is basically to have small wins here and there, little successes, instead of these big projects,” Abdullah says. “For example, the Red Sea island resort of Sindalah could be one small win they could promote. It’s basically a very traditional style resort, which could still be presented as part of the vision instead of something like The Line and The Cube. So they can say, ‘These represent the foundation of NEOM and we didn’t have to have everything.'”
