If you are a member of Sephora or Ulta's rewards program, stop by their store around your birthday and you could get a free gift! And if you haven't signed up for this free program yet, now is the time to do it. Seriously, there's no downside to birthday gifts.
At Sephora, you can claim your items any time during your birthday month, two weeks before or after your birthday. At Ulta, you can claim your items only during your birthday month.
Perhaps, by the time you turn one year older, there will be a price reduction promotion going on. That means, if you visit the seasonal sale event, you can enjoy the birthday benefits even more. Then, you can buy yourself the following. second Get gifts at a discounted price.
We'll detail how to claim your birthday rewards at Sephora and Ulta, as well as how to make the most of your birthday rewards by bundling them with other popular sales, depending on which month your birthday falls.
How Ulta Celebrates Your Birthday

If you are an Ulta Beauty Rewards member, make sure you have added your date of birth to your membership profile by the 8th day of your birthday month. You can claim your free Ulta Beauty Rewards birthday gift any time during the month. Here’s what you can expect to receive:
- Choose a free gift from a variety of options, including travel versions or premium samples of popular beauty products.
- Earn double rewards points on all purchases all month long.
- Get a $10 discount coupon (if you're a higher tier member like Diamond or Platinum).
Join Ulta Beauty Rewards today
How to Take Advantage of Your Birthday Offer with Seasonal Sales at Ulta
Ulta will send you a coupon code via email or a notification in the Ulta Beauty app. You can redeem the free gift at checkout, online, or in-store. No purchase necessary.
But before you go, find your birthday month on the list below and make sure to stop by Ulta (or go to the site) on the day they’re having a sale. You’ll be able to get other items at lower prices, and you’ll earn double your rewards points while you’re at it. Plus, if you’re a Diamond or Platinum member, you’ll get an additional $10 coupon to get even lower sale prices.
Shop at Ulta now
How Sephora Celebrates Your Birthday
You can join Sephora Beauty Insider at any time. ~ during Your birthday month—get a birthday gift. Here's what you'll get:
- Choose a free gift from a variety of options, including travel versions or premium samples of popular beauty products.
- Or choose to receive 250 reward points.
Join Sephora Beauty Insider today
How to Take Advantage of Your Birthday Offer with Seasonal Sales at Sephora
As a Beauty Insider, you can receive a free birthday gift in-store without making a purchase. Higher-tier Insiders (VIB and Rouge levels) have a wider range of gift options to choose from. You can also claim your free gift online at checkout, but you must spend at least $25 to do so.
But before you head to the store or site, check out the list below to find out when Sephora has a sale during your birthday month. If you see a product you like on sale, you can skip the pre-determined gift and choose 250 Rewards points instead. This will add points to your existing points count and potentially get you to the 500 points needed to get an additional $10 off your sale purchase.
January birthday
Head to Ulta for the first three weeks of this month to take advantage of discounts on skin care, shampoos, and conditioners. There are two events happening during this period. The Love Your Skin event is a mix of Daily Beauty Steals (sold for half off the store’s most popular skin care products on select days of the week) and weekly 30% off deals on dozens of other products. The Jumbo Love event is your chance to save up to 45% on liter-size versions of popular shampoos and conditioners.
Head to Sephora for the first two weeks of this month for the Sephora Skincare Sale, where the store will be offering 50% off a different skincare brand each day (and they’re usually expensive brands like Lancome, Estee Lauder, Clinique, and Kiehl’s).
February birthday
Head to Ulta around February 19th. It's National Lash Day. Last year, Ulta offered 30% off select mascaras and eyelashes all week long. If you get a birthday gift and stock up on eyelash products, you'll get double the rewards points.
Head to Sephora on President's Day weekend (around the third Monday in February) to enjoy the annual President's Day Sale. Not only can you get a birthday gift, but you'll also find 50% off storewide, including makeup, fragrance, skincare, and hair care.
March birthday
Visit Ulta during the last three weeks of the month to check out the semi-annual beauty event (formerly known as 21 Days of Beauty). Each day during the sale, different products will be discounted up to 50% off. The store will announce the weekly sale schedule (exactly which products will be discounted) a few days before the price reduction takes effect.
Visit Sephora during the last two weeks of this month to check out the Oh Snap! sale (also known as Sephora's One Day Deals). It's basically the same promotion as Ulta: 50% off popular items for one day only, and the products change daily during the event.
April birthday
Stop by Ulta during weeks 2 and 3 This is the time of the month when retailers run their Spring Haul Events. Not only will you get a birthday treat, but you’ll also have the chance to score discounts on some of the most popular brands in makeup, hair care, and skin care.
During the second week of every month at Sephora, Beauty Insiders can participate in the Sephora Savings Event, which includes discounts on products throughout the store (the amount of discount varies depending on your rewards tier) and a 30% discount on Sephora Collection items for Beauty Insiders at all tiers. You can also earn more rewards points than usual on purchases, depending on your tier.
May birthday
Visit Ulta during the last two weeks of this month to take advantage of the Ulta Member Love Event. Not only will you receive a birthday gift, but Ulta Beauty Rewards members will also earn 10x reward points on select purchases.
Visit Sephora the first week of May or Memorial Day weekend. In early May, the retailer will be launching its Oh Hair Yeah! sale, offering up to 50% off hair care products. You can also earn triple rewards points on fragrances. And during the long holiday weekend, there will be discounts on items throughout the store.
June birthday
Stop by Ulta during the last week of June to get your birthday treat. Shop for brand-name shampoos and conditioners in the Jumbo Love Sale. This sale also coincides with Ulta’s Summer Love Sale, which offers up to 50% off summer skin care. There are also BOGO deals on makeup.
Just because you're visiting Sephora this month doesn't mean you're guaranteed a sale. However, you can claim your gift up to 14 days before or after your actual birthday. So, someone born in early June can visit in late May (during Sephora's Memorial Day weekend sale), and someone born in late June can visit in the first week of July (during Sephora's summer sale week).
July birthday
Visit Ulta for the first two weeks ~ Of The Summer Love Sale is still going on this month, so come visit us. Or come visit us during the last week of this month, and you'll get a free birthday gift. and To celebrate International Lipstick Day (July 29th), we're offering 50% off lipsticks.
If you visit Sephora during the first week of every month, you can take advantage of Summer Deal Week (July 4-10 in 2024). Get up to 50% off cosmetics and fragrances, and 25% off skincare and haircare.
August birthday
Visit Ulta’s site during the second week of this month to catch their annual 72-hour online flash sale. Or visit Ulta stores during the last few days of this month, when the fall version of their semi-annual beauty event kicks off. Each day during the sale, a different product will be discounted by up to 50%.
Visit Sephora this last week of the month, as the store is hosting a sale to compete with Ulta’s semi-annual beauty event. It’s the fall version of Sephora’s Oh Snap! Sale (One Day Deals event). Get 50% off popular items for one day only, and the products will change daily during the event.
September birthday
Visit Ulta during the first two weeks of the month, when the Semi-Annual Beauty Sale is still going on. Or, visit during the last week of the month, when Ulta is announcing its Fall Clearance Sale and slashing prices on brands that are rarely on sale.
Visit Sephora for the first two weeks of this month, as the Oh Snap! Sale (One Days Deals event) continues.
October birthday
Visit Ulta during the first three weeks of this month to receive a birthday gift. and Take advantage of the daily deals from the Gorgeous Hair Event. During this event, Ulta is offering up to 50% off a different hair care product each day. Or stop by on October 2nd to get a free eyebrow gift with your purchase. Ulta is celebrating National Brow Day.
Visit Sephora during the first two weeks of this month for the in-store hair care sale event, Oh Hair Yeah! Fall Sale. Or visit on October 2nd to enjoy 30% off select eyebrow products in honor of National Brow Day.
November birthday
Visit Ulta the second week of every month to catch the Hello Holidays Sale, a three-day storewide sale with low prices. Or wait until Black Friday/Cyber Monday weekend to visit, when the store offers up to 50% off popular items and huge discounts on doorbusters.
If you visit Sephora during the Black Friday/Cyber Monday weekend, you might stumble upon some of the best deals of the year across the entire store. Sephora birthday gifts will be the icing on the cake.
December birthday
Anytime you visit Ulta this month, you’ll be able to find some great deals. The month starts with Ulta’s annual 25-day Holiday Beauty Blitz, with daily deals of up to 50% off. Then, the Jumbo Love Event (a massive shampoo and conditioner sale) kicks off the last week of December.
Visit Sephora any time this month, because there are tons of promotions going on in-store. Beauty Insiders will be participating in the “Gifts for All Event” or the “Fragrance For All Event,” which will offer at least 20% off a wide range of products. After Christmas, there's the Holiday Sale, which will feature deep discounts on holiday-themed products and other items that Sephora needs to sell out quickly. And then there's the Sephora Skincare Sale, which will run until early January. And then the annual sale cycle begins again.
Do you enjoy getting extra birthday gifts? Check out our list of over 150 places where you can get free birthday gifts.
The post How to Take Advantage of Loyalty Program Birthday Discounts by Taking Advantage of Seasonal Sales at Ulta and Sephora first appeared on The Real Deal by RetailMeNot.