

Rules of Make Believe drifts through a world of giant creatures, tangled toys, invented games, and quiet moments of childhood surrealism. Here, a whale becomes a hat, a slinky becomes a sculpture, a sock becomes a golf club, and ordinary objects slowly carry the weight of emotions. Balancing tenderness and absurdity, this editorial explores the strange and beautiful logic that children create for themselves: a language made of play, imagination, awkwardness, and wonder. Through playful styling, layered props, and understated sensibility, the series captures a childhood that is imaginative, visceral, messy, and sincere—not polished or performed.










Photographer: Melissa Presti
Styling and Concept – Melissa Presti and Lindsay Coppola
HMU-Agatha Helena Zmudka
Alitoy provided by CamJam
model:
Aubrianna, Valencia and Lucia NYMM Agency
Colstella Agency
Leila









