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Ingredients in Focus is Food Dive’s bite-sized column highlighting exciting developments in the ingredients sector.
As processed and packaged foods expand, demand for food coloring also increases.
According to a recent MarketsandMarkets Research report sent to Food Dive, the food coloring market is expected to reach $6 billion by 2028, up from $4.6 billion in 2023, growing at a CAGR of 5.4% from 2023 to 2028.
Food processing uses both thermal and non-thermal techniques that can affect the natural color of food due to factors such as temperature, moisture, and pH levels. As a result, the need for food coloring has grown, the report said.
The increase in culinary content on social media sites has also led to a rise in consumers seeking unique and bold aesthetics in their food.
The report states that the need to enhance product appeal has become a key factor driving the growth of the food coloring market.
“Color is an essential tool for manufacturers as visually appealing products attract more and more consumers. Likewise, vibrant, colorful foods excite children and encourage eating,” the report said.
A recent study conducted by the International Food Information Council found that 64% of consumers consider appearance a top priority when making a purchase. And to meet consumer expectations and differentiate themselves in a crowded marketplace, manufacturers must innovate with food color as they focus on visual appeal.
Just as consumers are looking for foods that are more visually appealing, they are also looking for foods that are better for them.
On Monday, California became the first state in the U.S. to implement a ban. The following foods are not served in the school cafeteria: Contains 6 artificial dyes linked to health and behavioral problems.
Also known as Assembly Bill 2316 California School Food Safety ActBans Red 40, Yellow 5, Yellow 6, Blue 1, Blue 2 and Green 3 from meals, drinks and snacks served in public schools statewide.
Companies such as Because California Natural Colors is a natural ingredient supplier. We supply major consumer products companies and use our natural liquid and crystal colors for a variety of food, beverage and nutraceutical applications.
Many of the coloring ingredients California Natural Colors offers are based on anthocyanins, a type of natural compound commonly found in fruits and vegetables.. These delicate ingredients are sensitive to food and beverage products with more acidic pH.
IFC Solutions and ADM are other companies in this sector that produce similar products for food and beverage companies.
