Apple product fans were on high alert Monday when Tim Cook unveiled the latest lineup of iPhones, Apple Watches, AirPods, and other hardware. Unsurprisingly, Apple continues to push the concept of smart technology to new and ever-soaring heights.
Apple's new products are available for pre-order
In a flashy 90-minute event titled “It’s Glowtime,” Apple executives highlighted Apple Intelligence, the company’s version of generative AI, which powers many of the AI features integrated into iOS 18, iPadOS 18, and macOS Sequoia. Here are some of the latest models of hardware and the AI-powered features that make them stand out.
These products are available for pre-order now on Apple.com, but will be available at other retailers once they are officially available. You won’t find any deals or discounts on these products right away, but new releases often mean discounts on previous-generation products, especially during the Black Friday shopping season.
Latest iPhone
The iPhone 16 ($799) has a few upgrades over last year’s model. The most notable change is the addition of a customizable action button (which iPhone 15 Pro users already have). You can program this button to change your ringtone settings, turn on the flashlight, launch the camera, or switch to Do Not Disturb mode. There’s also a new camera control button that can take a photo or video, depending on how hard you press it.
The iPhone 16 comes in three versions: iPhone 16 Plus ($899), iPhone 16 Pro ($999), and iPhone 16 Pro Max ($1,199). Pre-orders will be available from September 13th, and official sales will begin on September 20th.
Learn more
The latest Apple AirPods
You can now pay a small extra fee to get noise cancellation on all versions of AirPods 4 (previously it was only available on AirPods Max). AirPods 4 without The noise-cancelling cost is $129, while the AirPods 4 With ~ The noise-cancelling earbuds cost $179. Other new features include a new charging case (with 30 hours of battery life) and the ability to interact with Siri by nodding to accept calls.
The over-ear AirPods Max headphones now come in multiple colors, including Blue, Midnight, Orange, Purple, and Starlight. They also now charge via USB-C instead of Lightning.
The AirPods Max remain the same as last year’s model. Apple has upgraded the AirPods Pro 2, adding a test to check for hearing loss and the ability to act as a hearing aid.
AirPods 4 are available for pre-order now and will be available on September 20th.
Pre-order here
Latest Apple Watch
For its 10th anniversary, the Apple Watch has been redesigned with a 30 percent larger screen, allowing for an additional line of text. It’s also 10 percent thinner and 10 percent lighter, and has rounded corners to make it easier to view the screen at an angle.
It also has a new, larger charging coil that charges the battery to 80% in 30 minutes. Battery life is also expected to be longer, up to 18 hours. Finally, it is programmed to detect signs of sleep apnea. You will receive alerts and detailed reports that you can share with your doctor.
The Series 10 Apple Watch is available for pre-order now for $399, and it actually ships on September 20.
Pre-order here
Awesome new AI features in iOS 18
- The Photos app has a new cleanup tool that helps you find and remove distracting objects from the background of your photos.
- Record, transcribe, and summarize audio in the Notes and Phone apps. When you end a call, Apple’s AI generates a summary.
- In Mail, Priority Messages delivers time-sensitive messages first. There’s also a tool called Smart Reply, which suggests quick replies that you can click instead of writing.
- Point your camera at a restaurant, business, or any kind of information sign and ask Siri for more information. If it's a restaurant, for example, you can get everything from photos and menus to opening hours and reservation links.
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