Jones Soda sells cannabis for $ 3 million

Diving Briefs:

• Jones Soda has sold cannabis drinks, including the Mary Jones brand, for $ 3 million for MJ Regrupters.
• This transaction is part of the previously announced strategy of Jones. It simplifies the operation and focuses on providing core soda, functional drinks and adult drinks. The sale included $ 489,399 as a cash paid when the transaction was closed on June 19, and the remaining amount was related to the promise bills that would be paid by 2028.
• Jones first In 2022, I entered the cannabis space When the Mary Jones brand is released During the first quarter of 2025Jones said the cannabis division generated $ 380,000 in sales compared to $ 410,000 a year ago.

Dive Insights:

Jones’ decision on Mary Jones and the remaining cannabis will allow Seattle Company to concentrate finite resources on those with greater growth potential and other categories. Cannabis was responsible for about 8%of sales of $ 4.6 million for the first three months in 2025.

Jones’s CEO, Scott Harvey, said, “Sales of cannabis beverage business show an important milestone in our efforts to focus our resources on the most powerful long -term growth and profitability.” I think it can accelerate investment in core soda, functional drinks and adult drink categories. “

Jones jumped into cannabis as part of wheat to expand beyond the signature soda flavor. In recent years I debuted a pre -biotick drinkDrinks with caffeine and A hard craft soda.

For many years, companies have looked at cannabis as promising business opportunities in the United States, but their hope has been routinely ruptured with national laws to regulate cannabis that cannot embody cannabis of food and beverage products.

Since the national environment for legalization of cannabis still remains blurry, the company focused on legitimate use of recreation. But entering the market is not easy or inexpensive, and the logistics of the national launch is very diverse.

Tilray Brands recently focused more on beer.Together with the CFO, the possibility of regulation of cannabis has recently been reduced in the United States. Molson Coors started a joint venture three years agoQuotes “no short -term path to federal legalization” and “uncertainty of the market” of cannabis products. There is a Modelo Distributor Constellation brand Most of the investment of about $ 4 billion. Canopic growth of cannabis.