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Dive Briefing:
Mars’ Kind Snacks has appointed Daniel Calderoni as CEO of its North American operations. Calderoni has more than 20 years of global experience leading consumer brands at Mars and Unilever. He will report to Blas Maquivar, Global President of Health and Wellness, Mars Snacking.
Calderoni most recently served as general manager of Mars Pet Nutrition in Canada. “I believe that an organization’s purpose should be the true differentiator of the organization,” the executive said in a statement. “I look forward to leading the brand to its next chapter as we shape the future of treats.”
Calderoni is replaced Russell Stokes took a job outside of Mars, as Mars was closing in on its $36 billion acquisition of Kellanova, maker of RXBars and Nutri-Grain bars, and inflation was forcing consumers to cut back on what and how much they buy.
Dive Insight:
During his tenure on Mars, Where Calderoni worked He was responsible for pet food and at Unilever he was responsible for hair and home care products. The move to Kind combines both categories of food and human products, and he will be responsible for carrying out the brand’s mission to create bars made with plant-based, nutrient-dense ingredients.
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Provided by Kind Snacks
Acquired by Mars in 2020, Kind has quickly moved beyond its core bars to become a broader snack company, expanding into chocolate, soft granola, cereal bars and frozen bars.
Calderoni will further develop these ambitions as demand for bars, health food and mobile products increases – three areas in which Kind plays a prominent role.We are very pleased that he will bring tremendous growth to KIND’s business.” Makiva Said. cauldron He will be the third CEO to oversee Kind in the past three years.
