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Dive Briefing:
- Kraft Heinz has hired Marlene Creighton as chief commercial officer for its U.S. retail division, the packaged foods giant said in a statement. I officially joined the company in June.
- Creighton Most recently, he served as Chief Commercial Officer at Kraft Heinz from Hershey. Previously, he held positions at other CPG giants, including P&G, Kraft Foods, and Unilever.
- The hire comes as Kraft Heinz aggressively ramps up innovation. The Oscar Mayer and Crystal Light maker aims to generate $2 billion in net sales by 2027.
Dive Insight:
With more than 20 years of CPG experience, Creighton is no stranger to the space and is a perfect fit for Kraft Heinz. She oversees the company’s U.S. sales force and is responsible for driving customer and channel growth “by leveraging brand excellence and innovation.”
Kraft Heinz described Creighton as a “transformational leader,” noting that at Hershey, she played a role in helping the confectionery and snack maker grow. Increase sales and allow the sales team to spend more time engaging with customers. Her position will become even more important as inflation forces consumers to cut back on spending and companies across the food industry reduce the quantity of their products.
Kraft Heinz has seen some changes to its executive team over the past year, and in some cases has turned to other CPG companies to fill those roles. Earlier this summer, Former Pepsi marketer Todd Kaplan has been named chief marketing officer for the North American business, and this year Carlos Abrams-Rivera took over as CEO of Philadelphia, the maker of Jell-O and Capri Sun.
