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Protein has been a defining trend across the food industry in recent years. In recent weeks, Kroger and Sprouts Farmers Market have announced innovative ways to showcase their protein products.
Circana’s latest workAmerican eating patternsA report released in September found that 41% of adults are actively trying to increase their protein intake, which is driving sales growth of “protein-containing products.”
Last month, Kroger Protein-centric expansion of Simple TruthIt is one of a private label line that includes over 80 high-protein meals and snacks. The move also marks the grocer’s largest product expansion to date and underscores Kroger’s recognition of not only the importance of private labels but also how customers value high-protein food options.
Simple Truth Protein products include frozen meals, beverages, chips and desserts and products such as French toast sticks, instant mushroom coffee and fudge brownie mix.
But this isn’t Kroger’s latest protein-centric initiative. Early last month, the grocer confirmed plans to include:Deli of the future” Prototype showcased at newly opened Kroger Marketplace location in Edgewood, Kentucky.
The ready-to-eat section, which is the centerpiece of the store, is “inspired by restaurants and classic neighborhood delis,” offering made-to-order sandwiches and a counter with high seating, Kroger said.
Sprouts Farmers Market is also capitalizing on the protein trend through its foodservice offerings. Last month, the specialty grocer launched new Wellness Bowls, a high-protein, high-fiber to-go meal option.
Sprouts debuted the new meal offering on Instagram in a partnership video with nutritionist and social media influencer Kate and her platform @wholesomechicknutrition, highlighting how the high-protein and high-fiber meals are a quick and convenient option for consumers.
Nick Konat, COO and President of Specialty Grocery Posted on LinkedIn We told you about Sprouts’ new Wellness Bowls last month. presented by sprouts 5 Wellness Bowl Options: Beef sirloin chimichurri, garlic sesame salmon, Mediterranean chicken, Tuscan tomato burrata and chewy sesame chili tofu.
In a separate September post, Sprouts store manager Joshua Ralston took to LinkedIn to praise the company’s newly launched protein bowls and share ways to promote protein in grocery stores. In a photo included in the post, he showed off products from a Sprouts store in Washington state. Designated protein representationIt includes signs that say “Find Your Protein Routine” and “Protein MVP.” Items on display include high-protein popcorn, various chips, and protein powder.
Sprouts’ Instagram page continues to focus on protein products, with the grocery store posting numerous high-protein recipes, including: Protein-rich chocolate cakeand ‘A portable, protein-rich bean sprout food” For every part of the three days.
