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Diving overview:
- Lactalis USA is investing $55 million in its Tulare, California facility, which will significantly increase the volume of Président Feta cheese produced in the United States. The company plans to build a 38,000-square-foot manufacturing line that will be operational in 2027. president Peta was first introduced to the United States in 1996.
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The project, which is expected to create 20 full-time jobs in Tulare, comes as feta cheese grows in popularity among American consumers. This investment creates Lactalis’ largest feta production line in the United States. We also make our feta at our facility in Belmont, Wisconsin.
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Lactalis North America, a subsidiary of the French dairy company, has been selling its popular shelf-stable milk brands Parmalat and Président cheese in the United States for several years. However, it rapidly expanded its presence with the purchase of natural cheese brands Stonyfield and Siggi’s. Agreement between Kraft Heinz and General Mills to acquire the U.S. yogurt business.
Dive Insights:
Lactalis has expanded its portfolio in the U.S. through acquisitions without losing sight of its key brands, including: president. “This expansion helps us meet the growing demand for President Feta cheese in the U.S. This is great news for our retail customers and consumers who continue to choose President Feta to create new opportunities to cook and enjoy feta at home. said Esteve Torrens. CEO of Lactalis USA.
As consumers increasingly cook at home (a carryover from COVID-19 and recent inflation has people going to restaurants less often), cheeses like feta have been key beneficiaries. Feta also contains the calcium, protein and probiotics that today’s shoppers demand.
North America is the second-largest consumer of feta cheese, with sales expected to reach $4.3 billion in 2030, a compound annual growth rate of 6.5%, according to Straits Research. Lactalis is positioned to capture this growth by adding new production lines while further strengthening the reach of its popular products. A presidential brand that works with consumers.
