Leftovers: Bisquick hits the fairgrounds | Welch's goes sugar-free

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Leftovers is a look at some of the product ideas that pop up everywhere. Some are interesting, some are surprising, and some are ideas we would never have imagined. We can't write about everything we're presented with, so here are a few leftover ideas that we pulled from our inbox.

Bisquick heads to the fair. Funnel cake mix

With the holiday season in full swing across the United States, Bisquick is bringing a piece of that experience home to consumers.

The General Mills-owned baking mix brand is teaming up with Grammy Award-winning artist Kid Cudi to release a limited-edition funnel cake mix.

This product comes in a fair-themed collection box featuring bright, nostalgic designs for children. Kudi And his dog Nino at the fair. The promotion also includes merchandise such as T-shirts, plates, and aprons made by Kid. Kudiah A self-proclaimed funnel cake connoisseur.

“Whether it’s at the state fair, county carnival or on the pier, summer isn’t over until you’ve had funnel cake,” Jenny Jonker, brand experience manager for General Mills, said in a statement. “(We’re) excited to announce this limited-edition mix so families everywhere can extend the funnel cake spirit of summer fun at home with our iconic funnel cake flavors.”

Cudi Funnel Cake Mix and merchandise is available exclusively on the Kid Cudi website, while supplies last.

The COVID-19 pandemic has led more consumers to bring the food and drinks they enjoyed outside their homes back into their kitchens. Years later, people are back outside, but many shoppers haven’t given up on their quest to recreate their favorite experiences on their own.

Bisquick sells: We sell pancake and baking mixes in our stores, and funnel cakes are a logical extension. Kid Cudi creates a trendy buzz with his special funnel cakes and helps promote Bisquik to the American rapper's fans.

–Christopher Dohring

Welch's packs a powerful punch with its sugar-free range.

Welch's, synonymous with fruit juice We want to attract more health-conscious consumers. In September, we launched our largest-ever marketing campaign for our sugar-free juice range.

“We’ve heard from health-conscious consumers that they want juice options without the sugar, without sacrificing taste, and the options currently available in the juice and refrigerated aisles aren’t delivering on that promise,” Scott Utke, Welch’s chief marketing officer, said in a statement.

The company's new campaign, “You Gotta Sip It, To Get It,” aims to reach multiple consumer touchpoints, including social media, streaming networks, and custom integrations. boostPlus Sampling and experience events.

Welch's Zero-Sugar line comes in two refrigerated flavors: passion fruit and grape. Available in three shelf-stable flavors: Tropical Punch, Strawberry, and Concord Grape.

The beverage industry has added more healthy options as consumers become more mindful of what they eat and drink. A big part of this is focused on reducing sugar. More consumers are looking for healthier alternatives to their everyday drinks.

Earlier this year, Coca-Cola has launched a sugar-free version of its popular BodyArmor. Sports drinks. Beverage giants have also recently launched their own. Powerade Sours, an option specifically designed for health-conscious Gen Z consumers It has 50% more electrolytes than Gatorade's Thirst Quencher, plus vitamins C and B12..

Welch aims to attract consumers without sacrificing the taste of the juice, which is famous for its fruity flavor.

Sugar-free juices are known for their lack of flavor, the company said. “This new line is a game changer for consumers who are making careful choices when it comes to sugar.”

-Elizabeth Flood

Thomas Enjoys Fall with Pumpkin Spice

Despite the warm temperatures continuing across the United States, Thomas' English Muffins is back for fall with the return of their popular pumpkin spice flavor.