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Leftovers is a look at some of the product ideas that pop up everywhere. Some are interesting, some are surprising, and some are ideas we would never have imagined. We can't write about everything we're presented with, so here are a few leftover ideas that we pulled from our inbox.
Graza, a taste of children's nutrition
Olive oil brand Graza has teamed up with children's and toddler food retailer Little Spoon to launch a range of healthier meals for kids.
The limited edition Little Drizzle collection features pre-made children’s meals infused with Graza olive oil, which the company says combines nutritious seasonal ingredients with unique, international flavors to suit children’s tastes.
There are two products in this collection. The first is Savory Summer Harvest. Baby Blend Topped with pumpkin, sweet potatoes, apples and grilled onions, then topped with a little sauce for extra flavor. Graza's Olive oil. Little Spoon's second suggestion and Elegance Mediterranean Chicken Bravos biteable Chicken in tomato sauce Herb White Bean, Sweet Potato Hash and Graza's Signature 'Drizzle' product.
The goal is to introduce high-quality, healthy fat ingredients at critical stages of development.
“Healthy fats like olive oil are a powerhouse of macronutrients and may be especially important for the development of babies and toddlers,” Jennifer Friedman, a pediatric dietitian and advisory member of Little Spoon, said in a statement.
This dish is available exclusively on the Little Spoon website.
Graza’s olive oil has taken the industry by storm with the help of social media promoting its convenient and unique packaging. In May, the trendy company expanded its packaging range by launching a refillable container that looks like a beer or soda can. The new packaging allows customers to refill Graza Squeeze Bottles.
— Elizabeth Flood
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Courtesy of So Many
Carry puffs that you can eat as a snack with pasta
There is ample evidence to show that Americans do. Eat more snacksOne new brand aims to bring the pasta-eating experience to the snack aisle.
Tantos are puff pasta chips inspired by classic Italian-American cuisine. According to the brand, the chips are made from flour and water, fried in oil, and seasoned with Italian spices. Avoiding flour substitutes, they get closer to real pasta ingredients. The snack comes in four varieties inspired by pasta dishes: Classico, Pesto, Marinara, and Cacio e Pepe.
The product was created by celebrity chef Joe Sasto, who said the idea came from his Italian heritage.
“When I first created Tantos, it was a happy accident. I spent years perfecting each flavorful recipe, trying to present the classic pasta dishes my mother taught me in a new and modern way,” says Sasto.
The chips are available on the brand's website, Amazon, and some grocery stores.
While Tantos will be a standout on grocery store shelves, pasta chips are not a new invention. There are a variety of Influencers on TikTok In recent years, there has been a lot of experimentation with cooking pasta in air fryers, promoting them as a healthier alternative to calorie-laden potato chips.
Snack brands have found success with puff snacks, from Frito-Lay's Cheetos Puffs to Hershey's Pirate's Booty. Kellanova Cheez-It Puffed Debuts in 2022The crackers first appeared as a ventilated snack, and in October the company will launch the Pringles brand in a new format. Pringles MinglesIt's a kind of snack.
— Chris Casey
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Birch Benders Flips Over Ube Pancakes
Pancakes have long been known for their golden color. Birch Benders has turned that long-standing tradition on its head.
The pancake and waffle mix brand is launching Birch Benders Ube Mochi Pancake & Waffle Mix, which includes purple yams, known in the Philippines as ube, to create vibrant purple pancakes and waffles with a uniquely sweet flavor. Available online at Whole Foods, Sprouts, and BirchBenders.
“We’re thrilled to introduce Ube Mochi Pancake & Waffle Mix to breakfast tables across the country,” said Dan Englemeyer, chief operating officer of parent company Hometown Foods. “This innovative addition to our product lineup not only delivers delightful color and flavor, but also meets the growing demand for gluten-free breakfast options.”
Hometown acquired Birch Benders from Sobos Brands, now part of Campbell Soup, in 2023.
Until then, Birch Benders had been struggling after losing a major customer, facing increased competition in the popular keto diet market, and a larger-than-expected drop in waffle and pancake consumption due to the COVID-19 boom.
When companies look for ways to make their products stand out on crowded store shelves or revive stagnant categories, incorporating a unique attribute like purple into popular products can do just that. According to Statista, consumption of waffles, French toast, and pancakes has been flat for more than a decade, and 165 million Americans are expected to consume the breakfast staple this year.
— Christopher Dohring
