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The Leftovers is a look at some of the product ideas that are popping up everywhere. Some are interesting, some sound amazing, and some are the kinds of ideas we would never dream of. We couldn’t write everything we suggested, so here’s what’s left, pulled from our inbox.
Kraft mac and cheese spread on bagel seasoning
Kraft Heinz’s famous Mac & Cheese is inspired by bagels.
A popular product is introducing Kraft. Mac and cheese bagel flavor. The brand’s first small-batch drop is smaller, with fewer than 15,000 boxes released. That’s more than 2% of the number of boxes of Original Kraft Mac & Cheese the brand sells each day. This product is sold only on Walmart.com. Pre-sale starts on November 25th.
Kraft Heinz said n.The first half of Americans customize their macaroni and cheese by adding seasonings and ingredients, affectionately known as “mac hacking.”
“Our goal is to launch new products that give our fans what they crave,” Sara Roashan, director of innovation at Kraft Mac & Cheese, said in a statement. “Last year we launched a contest to provide a forum for fans to share what flavors they would like to see from us. “After receiving hundreds of requests for the Everything Bagel flavor, we’re excited to officially introduce it to the world.”
The limited-edition flavor was developed as part of an expansion pilot focused on new flavors of Kraft Mac & Cheese. The program leverages market and social media trends, consumer feedback, and fan suggestions to bring new flavors to market in record time.
Over the next year, the brand plans to launch more small e-commerce launches, limited-edition in-store products and permanent additions to its portfolio. Kraft Heinz is currently testing more than 60 potential new flavors.
Data provided by Kraft Heinz shows a surge in new product launches as Gen Z and other consumers look for new and unexpected flavors in their favorite food brands. This is also consistent with the growth of flavored mac and cheese, which has outpaced the overall mac and cheese category growth by a factor of seven over the past few years, IRI noted.
Kraft Heinz has been aggressively innovating several iconic brands, including: A.1. steak sauce, lunch, Philadelphia Cream Cheese and crystal lightIncrease sales and keep your products competitive against fickle consumers. The goal is to increase net sales by $2 billion by 2027.
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Provided by Hershey
KitKat gives Santa a break
The rectangular Kit Kat makes for a more seasonal look this holiday season.
Hershey is launching the first seasonal format of the popular treat with Kit Kat Santas. The limited-time offering is decorated with engraved boots, a playful smile, and a crunchier wafer-to-chocolate ratio than traditional Kit Kat bars. The confectionery giant said in a statement:
Kit Kat Santas are available in 8.85-ounce snack-size bags at retailers nationwide. The company is also partnering with Simon Property tGroup to provide free Kit Kats on its “Nice List” to those visiting Santa at three malls in New York, Illinois and California.
“Our first iteration of KitKat Santas builds on the KitKat brand’s product portfolio and offers consumers a new way to delight,” Scott Sorensen, assistant manager of KitKat, said in a statement. “This seasonal twist on the traditional KIT KAT bar is sure to become a new annual ritual for fans, giving them a taste of more to come from the brand.”
Kit Kat has introduced many flavor variations of its chocolate wafer bars, but the new shape is a notable change. Hershey plans to release more unique Kit Kat shapes to coincide with other major holidays and events.
Hershey used a similar strategy with its multibillion-dollar Reese’s brand. Chocolate-covered peanut butter cups were the first to feature a unique shape. Liz’s Eggs, 1966. Since then we’ve introduced everything from trees and hearts to pumpkins, ghosts and even ugly sweaters.
